BAMM6305 Product Management
(Prelim Q1,Q2&PreLim Exam)
The subject PRODUCT MANAGEMENT will provide the student with a general overview about the role played by the product and the product range in the marketing strategy and operational scenarios. With this program the student will go across all relevant items on product policy, from the very simple concept , such as the product as it is in today´s business, to the more complex developments as the new products launch and development. Product will be linked with all marketing variables in order to give the students a whole view of today´s competitive markets.
Question 1
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____________________ is a matrix organizational structure in which a product manager is charged with the success of a product or product line but has no direct authority over the individuals producing and selling the product.
Question 2
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If you have specific groups of customers who require unique products, or if you must combine standard products in unique ways to meet the of these customer groups, consider segment management as an alternative (or in addition) to product management.
Question 3
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Global companies will have cross-border product business teams responsible for leveraging capabilities throughout the world. These will be “virtual teams,” which do not meet regularly on a face-to-face basis and are not located in the same country.
Question 4
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Question 5
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Product managers are used in all types of ______________ from consumer packaged goods to services (such as financial institutions) to industrial companies (such as original equipment manufacturers, component suppliers, and after-market firms) to nonprofit organizations (such as hospitals).
Question 6
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management involves looking at a line of products as it might be evaluated by a market segment. To accomplish this, product managers might need to work together as a category team.
Question 7
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Common criticism of the structure is that it is a “fast-track” or “stepping-stone” position, overemphasizing short-term results.
Question 8
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Product design is a corporate process of designing and commercializing new products.
Question 9
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Other job titles for product manager could include:
Question 10
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Consumer goods product managers will find it necessary to be more involved with the trade as retailers gain more knowledge of and “influence” with consumers.
Question 11
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Market & share forecasting, budgeting, coordinating with production, executing promotion, packaging, etc. is the role of associate Product Manager.
Question 12
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Yet all of the tools and techniques espoused by management gurus have not replaced the importance of a solid organizational structure ________________________to guide an organization in accomplishing corporate goals.
Question 13
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Marketing management is the holistic job of product managers, including planning, forecasting, and marketing products or services.
Question 14
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The product manager is a generalist who must rely on few functional specialists to develop and market the product line.
Question 15
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Despite its limitations, product management (or some variation of it) has found its way into virtually every type of industry, going well beyond the traditional consumer-product brand-manager position.
Question 16
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Determining if product management is the optimal structure for a particular company involves a number of considerations, including:
Question 17
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A product manager is typically a lower manager charged with managing and marketing existing products (and developing new products) for a given product line, brand, or service.
Question 18
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To succeed, firms employ many different strategies, including:
Question 19
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Product Manager acts as a “mini-CEO” by taking responsibility for the overall health of the brand.
Question 20
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Be careful not to lose sight of the as you strive to create competitively superior products and services.
Question 1
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The downfall of several product or brand management systems was the establishment of a product manager as caretaker of the product, with an emphasis on “safe” results.
Question 2
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Market managers are used when a company needs to develop different markets for a single product line. Focus is on developing the _________ rather than on taking the product to market.
Question 3
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Acquired abilities should include organizational, time management, and communication skills.
Question 4
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Question 5
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An product is a product that can only be perceived indirectly.
Question 6
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The ________________________________ would contract out or conduct marketing research activities required to fully understand customer needs and competitive capabilities and provide input into company growth and acquisition opportunities.
Question 7
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Product managers who are __________________ primarily function as administrators to assure deadlines are met and requests are carried out.
Question 8
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Other products such as shoes, tea, visits to the cinema, and cans of soft drink and so on are typically purchased for use or consumption by individuals. These products are accordingly generally classified as industrial products.
Question 9
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The _____________________________ would provide the day-to-day motivation and management of the sales force and support the product managers in the introduction of new products.
Question 10
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is unplanned -result of marketer’s actions.
Question 11
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Marketing executives from consumer goods firms tended to view service managers as coordinators of strategy to a greater degree than was true for industrial firms.
Question 12
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Frequently cited traits looked for in product managers include an entrepreneurial attitude, leadership, and ___________________________.
Question 13
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Product managers who are entrepreneurial not only coordinate projects but also develop product plans.
Question 14
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A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual form.
Question 15
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Product managers who are leaders are more entrepreneurial and become more active in the strategic planning of products and services for the company.
Question 16
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A product is a physical object that can be perceived by touch.
Question 17
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Since beginning product managers typically spend most of their time gathering and organizing information on the product, its customers, and the competition, product knowledge is paramount.
Question 18
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Question 19
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The ______________________________ would support the product managers by providing communication materials and handling company-wide promotional and public relations activities.
Question 20
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It is an article or substance that is manufactured or refined for sale. In manufacturing, products are bought as raw materials and sold as finished goods.
Question 1
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Since beginning product managers typically spend most of their time gathering and organizing information on the product, its customers, and the competition, product knowledge is paramount.
Question 2
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A greater importance was placed on forecasting and competitor intelligence for industrial product managers than was true for consumer product managers.
Question 3
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Acquired abilities should include organizational, time management, and communication skills.
Question 4
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Common criticism of the structure is that it is a “fast-track” or “stepping-stone” position, overemphasizing short-term results.
Question 5
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Product managers who are __________________ primarily function as administrators to assure deadlines are met and requests are carried out.
Question 6
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Question 7
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The downfall of several product or brand management systems was the establishment of a product manager as caretaker of the product, with an emphasis on “safe” results.
Question 8
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Consumer goods product managers will find it necessary to be more involved with the trade as retailers gain more knowledge of and “influence” with consumers.
Question 9
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Product managers who are entrepreneurial not only coordinate projects but also develop product plans.
Question 10
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The downfall of several product or brand management systems was the establishment of a product manager as caretaker of the product, with an emphasis on “safe” results.
Question 11
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The main function of product management is to:
Question 12
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The _____________________________ would provide the day-to-day motivation and management of the sales force and support the product managers in the introduction of new products.
Question 13
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The product manager is a generalist who must rely on few functional specialists to develop and market the product line.
Question 14
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Although this is less common (and perhaps less desirable if customer input is an afterthought), it is an organizational form that can fit certain needs.
Question 15
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Market managers are used when a company needs to develop different markets for a single product line. Focus is on developing the _________ rather than on taking the product to market.
Question 16
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Since beginning product managers typically spend most of their time gathering and organizing information on the product, its customers, and the competition, product knowledge is paramount.
Question 17
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Question 18
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Product managers who are __________________ primarily function as administrators to assure deadlines are met and requests are carried out.
Question 19
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Question 20
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Question 21
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Market & share forecasting, budgeting, coordinating with production, executing promotion, packaging, etc. is the role of associate Product Manager.
Question 22
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management involves looking at a line of products as it might be evaluated by a market segment. To accomplish this, product managers might need to work together as a category team.
Question 23
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Marketing executives from consumer goods firms tended to view service managers as coordinators of strategy to a greater degree than was true for industrial firms.
Question 24
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Yet all of the tools and techniques espoused by management gurus have not replaced the importance of a solid organizational structure ________________________to guide an organization in accomplishing corporate goals.
Question 25
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External conflicts faced by a Product Manager are:
Question 26
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Question 27
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Determining if product management is the optimal structure for a particular company involves a number of considerations, including:
Question 28
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The ________________________________ would contract out or conduct marketing research activities required to fully understand customer needs and competitive capabilities and provide input into company growth and acquisition opportunities.
Question 30
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Be careful not to lose sight of the as you strive to create competitively superior products and services.
Question 31
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To succeed, firms employ many different strategies, including:
Question 32
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Product design is a corporate process of designing and commercializing new products.
Question 33
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A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual form.
Question 34
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Marketing management is the holistic job of product managers, including planning, forecasting, and marketing products or services.
Question 35
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The ______________________________ would support the product managers by providing communication materials and handling company-wide promotional and public relations activities.
Question 36
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Internal conflicts faced by a Product Manager are:
Question 37
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Frequently cited traits looked for in product managers include an entrepreneurial attitude, leadership, and ___________________________.
Question 38
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Global companies will have cross-border product business teams responsible for leveraging capabilities throughout the world. These will be “virtual teams,” which do not meet regularly on a face-to-face basis and are not located in the same country.
Question 39
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It is an article or substance that is manufactured or refined for sale. In manufacturing, products are bought as raw materials and sold as finished goods.
Question 40
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Product managers who are leaders are more entrepreneurial and become more active in the strategic planning of products and services for the company.
Question 41
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A product manager is typically a lower manager charged with managing and marketing existing products (and developing new products) for a given product line, brand, or service.
Question 42
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If you have specific groups of customers who require unique products, or if you must combine standard products in unique ways to meet the of these customer groups, consider segment management as an alternative (or in addition) to product management.
uestion 43
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Question 44
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Other job titles for product manager could include:
Question 45
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Despite its limitations, product management (or some variation of it) has found its way into virtually every type of industry, going well beyond the traditional consumer-product brand-manager position.
Question 46
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____________________ is a matrix organizational structure in which a product manager is charged with the success of a product or product line but has no direct authority over the individuals producing and selling the product.
Question 47
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Other products such as shoes, tea, visits to the cinema, and cans of soft drink and so on are typically purchased for use or consumption by individuals. These products are accordingly generally classified as industrial products.
Question 48
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Question 49
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Product Manager acts as a “mini-CEO” by taking responsibility for the overall health of the brand.
Question 50
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Product managers are used in all types of ______________ from consumer packaged goods to services (such as financial institutions) to industrial companies (such as original equipment manufacturers, component suppliers, and after-market firms) to nonprofit organizations (such as hospitals).