ABM

 PRIM WEEK 1 Short Quiz 1 



The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each other presence.

Select one:

True 

False

The correct answer is 'False'.



The overall Marketing Umbrella does not cover Advertising and Public Relations.

Select one:

True

False 

The correct answer is 'False'.



Telemarketing is one of the most effective way of convincing clients.

Select one:

True 

False

The correct answer is 'True'.



Traditional Marketing is a rather broad category that incorporates many forms of advertising.

Select one:

True 

False

The correct answer is 'False'.



The development of Marketing thought began in the twentieth century.

Select one:

True 

False

The correct answer is 'True'.



Marketing may mean non-satisfaction of clients.

Select one:

True

False 

The correct answer is 'False'.



Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers.

Select one:

True 

False

The correct answer is 'False'.



The establishment of a Market Economy wrought marked changes in the social and economic structure.

Select one:

True 

False

The correct answer is 'True'.



Broadcast Marketing includes television and Radio Advertisement.

Select one:

True 

False

The correct answer is 'True'.



The heart of business lies in its Marketing.

Select one:

True 

False

The correct answer is 'True'.



WEEK 1 LA 1



Includes requested calling and cold calling of consumers over the phone.

Select one:

a. Telemarketing 

b. Broadcast

c. Push Marketing

d. Direct Mail

The correct answer is: Telemarketing



These are activities of a company associated with buying and selling a product or service.

Select one:

a. Value Theory

b. Cost

c. Marketing 

d. Traditional Marketing

The correct answer is: Marketing



It is another area of economic thought relevant to early studies of marketing.

Select one:

a. Value Theory

b. Marketing

c. Traditional Marketing 

d. Cost

The correct answer is: Value Theory



It offers an effective way to deliver content to current and prospective customers and can become a catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach often referred to as ?

Select one:

a. Direct Mail

b. Telemarketing

c. Push Marketing

d. Broadcast

The correct answer is: Push Marketing



 

 

 

It incorporates many forms of Advertising and Marketing. It is the most recognizable type of marketing, encompassing the advertisements that we see and hear every day.

Select one:

a. Traditional Marketing 

b. Cost

c. Value Theory

d. Marketing

The correct answer is: Traditional Marketing


WEEK 1 LA 2


 

WEEK 1 LA3

 

WEEK 2 SHORT QUIZ 2

 

Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.

Select one:

True 

False

The correct answer is 'False'.

 

Relationship Marketing concentrates on selected customer.

Select one:

True 

False

The correct answer is 'True'.

 

Branding is the final component of relationship marketing. A company can form a long term relationship with a client if that client feels like the brand they purchase reflects who they are or who they want to be.

Select one:

True 

False

The correct answer is 'True'.

 

Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on Customer Loyalty and Long Term Customer Engagement.

Select one:

True 

False

The correct answer is 'True'.

 

Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its responsibility.

Select one:

True 

False

The correct answer is 'False'.

 

The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products or End Products.

Select one:

True 

False

The correct answer is 'True'.

 

 

Relationship Marketing was dominant in 1960's in Southern Europe.

Select one:

True 

False

The correct answer is 'False'.

 

The objective of Customer Relationship Marketing is profit through best possible customer service and building customer loyalty.

Select one:

True 

False

The correct answer is 'True'.

 

Companies must first look at demographic and historical data about their customers to understand who they are.

Select one:

True 

False

The correct answer is 'True'.

 

Social Media Sites allow business to engage their customers in an informal and ongoing way.

Select one:

True 

False

The correct answer is 'True'.

WEEK 2 LA 4

 

This is a type of research where reactions of consumers to the firms communications are evident.

Select one:

a. Product Research

b. Advertising Research 

c. Social Marketing

d. Sales Research

The correct answer is: Advertising Research

 

This is a type of research where the sales are coming from and shares of competition.

Select one:

a. Sales Research

b. Brand Managers

c. Relationship Marketing

d. Product Research 

The correct answer is: Sales Research

 

This is a type of Marketing that benefits the society.

Select one:

a. Product Research

b. Sales Research 

c. Social Marketing

d. Advertising Research

The correct answer is: Social Marketing

 

This is a type of research where the characteristics of the product that consumers like.

Select one:

a. Brand Managers

b. Relationship Marketing

c. Sales Research

d. Product Research 

The correct answer is: Product Research

 

This is a plan that integrates the marketing mix to provide a good service or idea to prospective buyers.

Select one:

a. Marketing Strategy 

b. Marketing Concept

c. Marketing Plan

d. Marketing Research

The correct answer is: Marketing Plan

 

WEEK 2 LA 5






 

 

 

Longquiz  1 WEEK 2

The development of Marketing thought began in the twentieth century.

True 

The heart of business lies in its Marketing.

True 

Marketing may mean non-satisfaction of clients.

False

Broadcast Marketing includes television and Radio Advertisement.

true

The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each other presence.

false

Telemarketing is one of the most effective way of convincing clients.

true

The overall Marketing Umbrella does not cover Advertising and Public Relations.

false

Traditional Marketing is a rather broad category that incorporates many forms of advertising.

false

The establishment of a Market Economy wrought marked changes in the social and economic structure.

true

Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers

false

Branding is the final component of relationship marketing. A company can form a long term relationship with a client if that client feels like the brand they purchase reflects who they are or who they want to be.

true

Companies must first look at demographic and historical data about their customers to understand who they are.

true

Demand for a product is greater than supply. A production orientation m

true

Profit through selling methods selling are important, n

true

 

Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.

false

Social Media Sites allow business to engage their customers in an informal and ongoing way.

true

The confidence of product concept is a radical concept but the confidence leads to the consumer being overlooked, since the organization has the great knowledge and skill in making the product, the organization also assumes it knows what is best for the consumer.

false

The early approaches of Marketing includes Production to selling to marketing.

true

The focus of Marketing Concept, "The customer is king" It determines what the consumer wants, then produce the same and sell the same. Avoid having a dissatisfied customer.

true

The four P's of Marketing : Product, Price, Promotion and Place

true

 

Find the 10 Marketing Words from the table.

relationship marketing

customer

business marketing

business marketing

contemporary

social marketing

sales associate

social marketing

holistic marketing

industrial


WEEK 3 Short Quiz 3

 

Includes advertisements in newspapers, newsletters, magazines, brochures and other materials for distribution.

Select one:

a. Print Correct

b. Telemarketing

c. Direct Mail

d. Broadcast

Feedback

The correct answer is: Print

 

It is a business philosophy which holds that the key to achieving organizational goals consist of determining the needs and wants of target markets and delivered the desired satisfactions more effectively and efficiently.

Select one:

a. Marketing Strategy

b. Marketing Concept Correct

c. Marketing Research

d. Marketing Plan

Feedback

The correct answer is: Marketing Concept

 

Organize and Supervise all of the marketing that accompanies a specific brand.

Select one:

a. Brand Managers Correct

b. Product Research

c. Relationship Marketing

d. Sales Research

Feedback

The correct answer is: Brand Managers

 

It consist of selecting a segment of the market as company's target market and designing the proper mix of product/service, price, promotion and distribution system.

Select one:

a. Marketing Strategy Correct

b. Marketing Plan

c. Marketing Research

d. Marketing Concept

Feedback

The correct answer is: Marketing Strategy

 

It is the act of determining the needs and wants of the market.

Select one:

a. Marketing Strategy

b. {

c. Marketing Research 

d. Marketing Concept

e. Marketing Plan

The correct answer is: Marketing Research

 

Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product Opportunity and ?

Select one:

a. Marketing

b. Traditional Marketing 

c. Cost

d. Value Theory

The correct answer is: Cost

 

He is responsible for planning, developing and directing the marketing efforts for a particular product or brand.

Select one:

a. Brand manager 

b. Model

c. Advertiser

d. Director

The correct answer is: Brand manager

 

Includes radio and television commercials, as well as specialized forms like on screen movie theater advertising.

Select one:

a. Broadcast 

b. Telemarketing

c. Push Marketing

d. Direct Mail

The correct answer is: Broadcast

 

It is about forming long term relationships with customers.

Select one:

a. Relationship Marketing 

b. Brand Managers

c. Product Research

d. Sales Research

The correct answer is: Relationship Marketing

 

Includes fliers, postcards, brochures, letters, catalogs and other material that is printed and mailed directly to consumers.

Select one:

a. Broadcast

b. Direct Mail 

c. Push Marketing

d. Telemarketing

The correct answer is: Direct Mail

WEEK 3 LA 6 

 

Exploration is the process when customer investigates or tests the supplier's capabilities and performance or cross verifies the product or brands usefulness.

Select one:

True 

False

The correct answer is 'True'.

 

Expansion is the process when the supplier looses customer's faith and customer falls under huge interdependence of the supplier.

Select one:

True

False 

The correct answer is 'False'.

 

Relationship between two parties is actually the interaction or transaction done between the two overtimes or consists of a continuous series of synergistic episode of interaction many times.

Select one:

True 

False

The correct answer is 'True'.

 

Relationship with customers cannot change from time to time because it evolved under distinguished situations.

Select one:

True 

False

The correct answer is 'False'.

 

In CRM the letter R means Retroactive.

Select one:

True 

False

The correct answer is 'False'.

 

WEEK 4 SHORT QUIZ 4

 

Email and other forms of electronic communication make it easier for business professionals to stay in touch with clients.

Select one:

True 

False

The correct answer is 'True'.

 

Obtaining new business is important to the growth of a company, but maintaining customer relationships drives revenue.

Select one:

True 

False

The correct answer is 'True'.

 

 

We need to hire people who genuinely care about the company and customers.

Select one:

True 

False

The correct answer is 'True'.

 

It is important to build effective customer relationships.

Select one:

True 

False

The correct answer is 'True'.

 

Customers does not remember your great customer service, they also remember the great time they had at your annual customer appreciation gathering.

Select one:

True

False 

The correct answer is 'False'.

 

 

Customer Service is critical in competing effectively.

Select one:

True 

False

The correct answer is 'True'.

 

 

Interacting directly with customers, would mean putting on special events, calling a customer to let her know that the style she's looking for is now in stock or simply spending time chatting wih customers about topics that aren't necessarily related to business.

Select one:

True 

False

The correct answer is 'True'.


WEEK 4 LA 7

 

Customer Service is the support you offer your customers.

Select one:

True 

False

The correct answer is 'True'.

 

Commitment is yet another milestone that should be achieved to set a short term mutual relationship.

Select one:

True

False 

The correct answer is 'False'.

 

Commitment is a powerful stage when suppliers learn to adapting business rules and goal to excel.

Select one:

True 

False

The correct answer is 'True'.

 

Customer Relationship Management is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers.

Select one:

True 

False

The correct answer is 'True'.

 

Dissolution is a stage when customer requirement suddenly changes and he looks for better perspectives. This sudden change is the end of relationship.

Select one:

True 

False

The correct answer is 'True'.

 

WEEK 5 SQ 5 

 

Not all policies and procedures of the company are customer oriented.

Select one:

True

False 

The correct answer is 'False'.

 

Reliability means inconsistent performance that meets the expectations.

Select one:

True

False 

The correct answer is 'False'.

 

We don't need to empower employees.

Select one:

True

False 

The correct answer is 'False'.

 

 

Even if customer service structures and tools are in place today they will likely need to be different tomorrow.

Select one:

True 

False

The correct answer is 'True'.

 

Workflow should promote reliable delivery of customer orders.

Select one:

True 

False

The correct answer is 'True'.

 

The Customer is the boss.

Select one:

True 

False

The correct answer is 'True'.

 

The mission of the customer service department is to retain and to encourage increased business from customers by efficiently satisfying the needs of the customers.

Select one:

True 

False

The correct answer is 'True'.

 

Most buyers don't have technical knowledge they need to make the best choices when they are purchasing products.

Select one:

True

False 

The correct answer is 'False'.

 

Customer Wants and Needs must be considered at every step.

Select one:

True 

False

The correct answer is 'True'.

 

Customer Experience is important.

Select one:

True 

False

The correct answer is 'True'.

WEEK 5 LA8

 

To retain your client's business, you need to constantly be offering innovative suggestions on how he can get a better return on his investment in your company's product or service.

Select one:

a. Solicit Customer Input 

b. Provide Extras

c. Stay Proactive

d. Frontline employees

The correct answer is: Stay Proactive

 

When they are empowered to go above-and-beyond with customers, or have a helpdesk solution that makes it easy for them to upsell or cross-sell relevant services, they can create winning experiences that help you stand out from the competition.

Select one:

a. Support agents

b. Customer Support 

c. Customer Experience

d. Customer Relationships

The correct answer is: Support agents

 

The act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met.

Select one:

a. Frontline employees

b. Customer Service 

c. Solicit Customer Input

d. Relationships

The correct answer is: Customer Service

 

They will help a customer form an opinion about the companyincluding whether she wants to continue doing business with it.

Select one:

a. Customer Service

b. Relationships

c. Frontline employees 

d. Solicit Customer Input

The correct answer is: Frontline employees

 

This approach helps customers feel invested in the company and that their opinion is valued.

Select one:

a. Customer Service

b. Frontline employees

c. Solicit Customer Input

d. Relationships 

The correct answer is: Solicit Customer Input



PRIM Long Quiz 2



A major driver of customer experience, but only if you expand the role of your support team beyond the purely reactive role many of them play today.

Select one:

a. Support agents

b. Customer Relationships

c. Customer Support

d. Customer Experience

The correct answer is: Customer Support



Building these with your customers is critical to your business's success.

Select one:

a. Relationships

b. Solicit Customer Input

c. Frontline employees

d. Customer Service

The correct answer is: Relationships



By using strong strategies to build customer relationships, you can

Select one:

a. Create new revenue streams

b. All of these

c. None of these

d. Retain repeat business

The correct answer is: All of these



Customers remember your great customer service, and they remember the great time they had at your annual customer appreciation gathering.

Select one:

a. Solicit Customer Input

b. Provide Extras

c. Frontline employees

d. Stay Proactive

The correct answer is: Provide Extras



Customers who deal with companies with which they have built a relationship tend to

Select one:

a. All of these

b. Provide referrals

c. None of these

d. Repeat business

The correct answer is: All of these



Focusing on this is smart business.

Select one:

a. Customer Support

b. Customer Experience

c. Support agents

d. Customer Relationships

The correct answer is: Customer Experience



In the past, people chose which companies they did business with based on price or brand, but today this is the driver.

Select one:

a. Overall experience

b. Customer support

c. Customer service

d. Customer relationship

The correct answer is: Overall experience



Majority of customers cite that they no longer give a company their business due to this.

Select one:

a. Price

b. Negative experience

c. Brand

d. None of these

The correct answer is: Negative experience



Making every touchpoint great does not just make customers love you.

Select one:

a. None of these

b. All of these

c. It can also increase your profits

d. Consumers would pay more

The correct answer is: All of these



Obtaining new business is important to the growth of a company, but maintaining this drives revenue.

Select one:

a. Support agents

b. Customer Experience

c. Customer Support

d. Customer Relationships

The correct answer is: Customer Relationships



This approach can help you get back on customers' radar when they have been feeling overwhelmed by too aggressive an approach.

Select one:

a. Interact directly with customers

b. Strive to genuinely improve your customers' lives

c. Hire people who genuinely care about your company and customers

d. Vary the type of communications you send your customers

The correct answer is: Vary the type of communications you send your customers



This approach helps customers feel invested in the company and that their opinion is valued.

Select one:

a. Vary the type of communications you send your customers

b. Strive to genuinely improve your customers' lives

c. Interact directly with customers

d. Solicit customer input when making changes to your product or services

The correct answer is: Solicit customer input when making changes to your product or services



This is where you cultivate an atmosphere of transparency and trust.

Select one:

a. Interact directly with customers

b. Solicit customer input when making changes to your product or services

c. Vary the type of communications you send your customers

d. Strive to genuinely improve your customers' lives

The correct answer is: Strive to genuinely improve your customers' lives



Which of these can build effective customer relationships?

Select one:

a. Interact directly with customers

b. Strive to genuinely improve your customers' lives

c. Hire people who genuinely care about your company and customers

d. All of these

The correct answer is: All of these



Which of these is a Customer-Relationship building strategy?

Select one:

a. All of these

b. Pick up the phone

c. Provide extras

d. Stay proactive

The correct answer is: All of these



Customer are willing to pay more for a better experience.

Select one:

True

False

The correct answer is 'False'.



Customer Service is critical in competing effectively.

Select one:

True

False

The correct answer is 'True'.



Customers does not remember your great customer service, they also remember the great time they had at your annual customer appreciation gathering.

Select one:

True

False

The correct answer is 'False'.



Email and other forms of electronic communication make it easier for business professionals to stay in touch with clients.

Select one:

True

False

The correct answer is 'True'.



If you present your clients with new ideas to help them better manage their business, then your competition will beat you to it.

Select one:

True

False

The correct answer is 'False'.


1. A general direction in which something is developing or changing. 

Trend


5. Give someone the authority or power to do something.

Empowered


7. A stock or supply of money, materials, staff, and other assets that can be drawn on by a person or organization in order to function effectively. 

resource


8. Beyond or more than what is usual, expected, or necessary

Extras


9. Ask for or try to obtain something from someone.

Solicit


10. Make great efforts to achieve or obtain something.

Strive


2. The amount of money that a company actually receives during a specific period 

Revenue


3. You make things happen, instead of waiting for them to happen to you. 

Proactive


4. Introduce modifications or changes into (something) so as to make it different or less uniform 

Vary


6. This and other forms of electronic communication make it easier for business professionals to stay in touch with clients, but they are not an effective way to build a relationship. 

Email

WEEK 6 Short Quiz 6



Which of these is demographic factor?

Select one:

a. Income

b. Ethnicity

c. All of these

d. Age 

The correct answer is: All of these


Collections of information about customers that help determine why people buy or do not buy a product.

Select one:

a. Behavioral Analysis

b. Customer Profile

c. Customer Buying Criteria

d. Consumer Analysis 

The correct answer is: Customer Profile


Which of these is market opportunity analysis step?

Select one:

a. Identify what is currently happening in the business environment.

b. None of these

c. All of these 

d. Describe your target market.

The correct answer is: All of these


To achieve the maximum impact, the marketing plan must be clear, concise and simple. It needs to concentrate on the 20 percent of products or services, and on the 20 percent of customers, that will account for 80 percent of the volume and 80 percent of the profit.

Select one:

a. Review of the marketing system

b. 80:20 rule 

c. Marketing Objectives

d. Review of the detailed marketing activity

The correct answer is: 80:20 rule



What are the things you need to include in your Market Analysis?

Select one:

a. Industry description and outlook

b. Competitive analysis

c. Information about your target market

d. All of these 

The correct answer is: All of these


The foundation of a well-written marketing plan.

Select one:

a. Table of contents

b. Glossary of items 

c. Hollow strategic foundation

d. Solid marketing strategy

The correct answer is: Solid marketing strategy


Which of these is one of the main purposes of developing a marketing plan?

Select one:

a. Set the company on a specific path 

b. Determine the company's historical data

c. Marketing strategies revamp

d. Prepare a detailed case for introducing a new product

The correct answer is: Set the company on a specific path


The major criteria that customers use to distinguish competing products.

Select one:

a. Price

b. Convenience

c. Quality

d. All of these 

The correct answer is: All of these


A study of the marketing organization, marketing research systems and the current marketing objectives and strategies.

Select one:

a. Review of the marketing system 

b. Review of the detailed marketing activity

c. 80:20 rule

d. Marketing Objectives

The correct answer is: Review of the marketing system



The most important factor in successful marketing.

Select one:

a. Marketing mix

b. Corporate mission

c. Corporate vision

d. Marketing plan 

The correct answer is: Corporate vision


WEEK 6 LA 9


They are unlikely to come forward with their problems, so consider an anonymous suggestion box or an employee engagement survey to see what makes your employees tick.

Select one:

a. Bad customer experience

b. Dissatisfied employees 

c. Experienced agents

d. Be available

The correct answer is: Dissatisfied employees


They can effectively mentor new hires by "whispering" answers to them as they chat with customers.

Select one:

a. Dissatisfied employees

b. Experienced agents 

c. Be available

d. Bad customer experience

The correct answer is: Experienced agents


What is the most important thing you can do to improve relationships with your customers?

Select one:

a. Work ethics

b. Clear Communication

c. Improve Customer Service 

d. Thick Skin

The correct answer is: Improve Customer Service


The mission of the customer service department is to retain and to encourage increased business from customers by efficiently and courteously satisfying their needs with respect to ordering, shipping, invoicing, handling claims and adjustments, and responding to inquiries, complaints, and related activities.

Select one:

a. Dissatisfied employees

b. Experienced agents

c. Customer is the boss 

d. Customer Service

The correct answer is: Customer is the boss


This, at any point in the customer lifecycle, can ruin your relationship.

Select one:

a. Be available

b. Bad customer experience 

c. Dissatisfied employees

d. Experienced agents

The correct answer is: Bad customer experience



WEEK 7 SHORT QUIZ 7


Represent the ability of online users to interact directly with each other, without the need for an intervening organization other than to facilitate the communication.

Select one:

a. Peer-to-peer

b. Business-to-employee 

c. Employee-to-business

d. Consumer-to-consumer

The correct answer is: Consumer-to-consumer


Prevailing philosophy and objectives of the political party or parties running the government, as well as laws and government regulations.

Select one:

a. Natural environment conditions

b. Sociocultural conditions 

c. Legal-political conditions

d. Economic conditions

The correct answer is: Legal-political conditions


A transaction that reflects what businesses do attract and keep their employees in terms of recruitment tactics, benefits and opportunities.

Select one:

a. Consumer-to-consumer

b. Business-to-employee 

c. Employee-to-business

d. Peer-to-peer

The correct answer is: Business-to-employee



Develop when governmental institutions become sellers and citizens assume the role of buyers.

Select one:

a. Government to citizen 

b. Business to employee

c. Business to business marketing

d. Consumer markets

The correct answer is: Government to citizen



Why conduct a market research?

Select one:

a. None of these

b. It provides the information on which you can make informed decisions. 

c. Both of these

d. To identify threats and opportunities in the marketplace

The correct answer is: Both of these


Transactions in these markets are often more complex, the distribution channels are shorter and more direct with stricter product standards and specifications.

Select one:

a. Business to business marketing 

b. Consumer markets

c. Business to employee

d. Government to citizen

The correct answer is: Business to business marketing


Health of the economy in terms of inflation, income levels, gross domestic product, unemployment, and job outlook.

Select one:

a. Natural environment conditions

b. Sociocultural conditions

c. Legal-political conditions 

d. Economic conditions

The correct answer is: Economic conditions


A market research where probing questions are posed to better understand that person's product preferences.

Select one:

a. Surveys 

b. In-depth interviews

c. Focus groups

d. Observation

The correct answer is: In-depth interviews


Represented by individuals who purchase goods, products or services for their own consumption.

Select one:

a. Business to business marketing

b. Government to citizen 

c. Business to employee

d. Consumer markets

The correct answer is: Consumer markets


Norms, customs, and values on such matters as human rights; trends in education and related social institutions; as well as demographic patterns in society.

Select one:

a. Sociocultural conditions 

b. Natural environment conditions

c. Economic conditions

d. Legal-political conditions

The correct answer is: Sociocultural conditions


WEEK 7 LA 10


Represents a mix between the internal and external forces that surround an organization and have an impact upon it, especially their ability to build and maintain successful relationships with target customers.

Select one:

a. Market Research 

b. Marketing Environment

c. Macro Environment

d. Micro Environment

The correct answer is: Marketing Environment


Made up of factors that are close to the firm and affect it on a 'day to day' basis; usually these factors interact with the firm or are involved in the same industry.

Select one:

a. Macro Environment

b. Marketing Environment

c. Micro Environment 

d. Market Research

The correct answer is: Micro Environment


The regional intergovernmental organization and geopolitical union of nations in South Asia.

Select one:

a. The South Asian Free Trade Area or SAFTA

b. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

c. The South Asian Association for Regional Cooperation or SAARC

d. Information and Communications Technology or ICT Incorrect

Feedback

The correct answer is: The South Asian Association for Regional Cooperation or SAARC


The process of assessing the viability of a new good or service through research conducted directly with the consumer, which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product.

Select one:

a. Macro Environment

b. Marketing Environment 

c. Market Research

d. Micro Environment

The correct answer is: Market Research


This can include population information from government census data, trade association reports or presented research that another business operating within the same market sector has already gathered.

Select one:

a. Marketing Environment

b. Secondary Data 

c. Market Research

d. Macro Environment

The correct answer is: Secondary Data


WEEK 7 LA 11



Made up of factors that affect the firm on a long-term basis.

Select one:

a. Market Research

b. Micro Environment

c. Marketing Environment 

d. Macro Environment

The correct answer is: Macro Environment


An umbrella term that includes any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software, satellite systems and so on, as well as the various services and applications.

Select one:

a. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

b. Information and Communications Technology or ICT 

c. The South Asian Free Trade Area or SAFTA

d. The South Asian Association for Regional Cooperation or SAARC

The correct answer is: Information and Communications Technology or ICT


An agreement reached on 6 January 2004 at the 12th SAARC summit in Islamabad, Pakistan.

Select one:

a. The South Asian Association for Regional Cooperation or SAARC

b. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

c. The South Asian Free Trade Area or SAFTA 

d. Information and Communications Technology or ICT

The correct answer is: The South Asian Free Trade Area or SAFTA


Made up of factors that are close to the firm and affect it on a 'day to day' basis; usually these factors interact with the firm or are involved in the same industry.

Select one:

a. Marketing Environment

b. Micro Environment

c. Macro Environment

d. Market Research 

The correct answer is: Micro Environment


A regional organization comprising seven Member States lying in the littoral and adjacent areas of the Bay of Bengal constituting a contiguous regional unity.

Select one:

a. Information and Communications Technology or ICT

b. The South Asian Association for Regional Cooperation or SAARC

c. The South Asian Free Trade Area or SAFTA

d. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

The correct answer is: Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

WEEK 8 SHORT QUIZ 8

The expertise of business buyers falls into this category.

Select one:

a. Technical expertise 

b. None of these

c. Both of these

d. Buying process

The correct answer is: Both of these


Most consumer goods are discretionary products people may want but do not necessarily need. In contrast, businesses usually come prepared to buy a solution to a need.

Select one:

a. Smaller & Highly Specialized Markets

b. Individual Business Buyers Represent Higher Value

c. Closer Proximity & Higher Degree of Independence

d. Business Needs vs. Consumer Wants 

The correct answer is: Business Needs vs. Consumer Wants


In consumer marketing, the relationship often ends with a remote transaction made through a retailer.In business marketing, the buyer-seller proximity is reversed.

Select one:

a. Closer Proximity & Higher Degree of Independence

b. Smaller & Highly Specialized Markets

c. Individual Business Buyers Represent Higher Value 

d. Business Needs vs. Consumer Wants

The correct answer is: Closer Proximity & Higher Degree of Independence


Many business products are specialized and require a high degree of technical customization for specific applications. The widely varying needs of business customers dictate highly personalized marketing, including customized products, services and prices.

Select one:

a. Expert Buyers & Multiple Decision Makers

b. Stronger Customer-Centric Focus

c. More Complex Products Requiring Customization

d. Product Importance 

The correct answer is: More Complex Products Requiring Customization


Business marketers focus on fewer, more intimate and longer-term customer relationships.

Select one:

a. Smaller & Highly Specialized Markets

b. Individual Business Buyers Represent Higher Value

c. Closer Proximity & Higher Degree of Independence 

d. Business Needs vs. Consumer Wants

The correct answer is: Individual Business Buyers Represent Higher Value



Business marketers generally sell to narrower vertical markets substantially smaller than most consumer markets.

Select one:

a. Smaller & Highly Specialized Markets 

b. Individual Business Buyers Represent Higher Value

c. Business Needs vs. Consumer Wants

d. Closer Proximity & Higher Degree of Independence

The correct answer is: Smaller & Highly Specialized Markets


B2B marketing requires that all parts of the business be customer-oriented and that all marketing decisions are based on a complete and accurate understanding of customers' needs. B2B companies are usually closer to their customers and more knowledgeable about their needs than the typical consumer company is.

Select one:

a. Expert Buyers & Multiple Decision Makers

b. Stronger Customer-Centric Focus

c. More Complex Products Requiring Customization

d. Product Importance

The correct answer is: Stronger Customer-Centric Focus


Consumer purchases typically involve an individual decision maker in a single-step transaction. Compared with consumer decision making, business-buying behavior is characterized by a formal multi-step process conducted professionally over a period, involving many people interacting within a formal organization.

Select one:

a. Product Importance

b. Expert Buyers & Multiple Decision Makers 

c. Stronger Customer-Centric Focus

d. More Complex Products Requiring Customization

The correct answer is: Expert Buyers & Multiple Decision Makers


Complex and highly structured requiring multiple steps drawn out over a period and involving a wide range of individuals representing various areas of expertise or interest from within the organization.

Select one:

a. Consumer buying process

b. Both of these

c. Business buying process 

d. None of these

The correct answer is: Business buying process


The physical product is of greatest importance in consumer markets. In B2B markets, the purchase extends beyond the product and includes an array of economic, technical and personal relationships between buyer and seller.

Select one:

a. Product Importance

b. Expert Buyers & Multiple Decision Makers

c. More Complex Products Requiring Customization 

d. Stronger Customer-Centric Focus

The correct answer is: Product Importance

MARKETING WEEK 9 Short quiz 9 and Learning Activity 13

Solve the crossword puzzle below. Type the answers in the spaces provided under the statements

4. A sudden strong and unreflective urge or desire to act

Answer

impulse

8. A person’s pattern of living as expressed in his or her activities, interests, and opinions

Answer

lifestyle

9. The action of obtaining or procuring something

Answer

procurement

10. One of the most influential factors to buying behavior

Answer

family

DOWN

1. A settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior

Answer

attitude

2. Made up of the subconscious factors that push a consumer to buy a product

Answer

motivation

3. Most basic aspect of a consumer’s life that influences the values and beliefs that they live their life with

Answer

culture

5. The way that different consumers interpret information

Answer

Perception

6. The way in which one acts or conducts oneself, especially toward others

Answer

behavior

7. Affects the goods and services that that consumer will want or need to purchase

Answer

occupation

LEARNING activity 13

These factors are the relationship between buyers and sales representatives of various competitor companies.

Select one:

a. Organization buying

b. Interpersonal factors

c. Individual factors

d. Systems buy

Ans- Interpersonal factors

These factors are related to the buyers and their reactions.

Select one:

a. Organization buying

b. Individual factors

c. Interpersonal factors

d. Systems buy

Ans- Individual factors

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Select one:

a. Systems buy

b. Interpersonal factors

c. Individual factors

d. Organization buying

Ans-Organization buying

The factors about a person that that come together to make up their individuality such as age, life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.

Select one:

a. New task buy

b. Personal factors

c. Organizational buying situations

d. Modified rebuy

Ans- Personal factors

Refers to the positions held within the groups and social networks that a consumer is a part of.

Select one:

a. Personal factors

b. New task buy

c. Organizational buying situations

d. Roles and Status

  1. Ans- Roles and Status

    What is the first stage in the consumer buying process?

Problem recognition

  1. Which of these is the reason service strategies don't get the serious attention they deserve?

All of these

  1. A process in which the organization gives a single order to a single organization for supplying a full system.

Systems buy

  1. Which of these is an important service strategy in the Philippine Business setting?

All of these

  1. Business or transactions conducted directly between a company and consumers who are the end-users of its products or services.

Business to Consumer or B2C

  1. A strong company will already have great customer relationships. But a smart company will always be asking this question.

What is good customer service?

  1. Which of these is an imperative of customer experience strategies?

Designing the right experienced-focused value propositions

  1. The goal of any service strategy should be to

All of these

  1. Can pertain to how a group of individuals feels about certain social issues, which can be of interest to nonprofit or charitable organizations.

Consumer Values

  1. This is improving the functionality of your existing products.

Horizontal Value

  1. Which of these is a characteristic of organization buying?

All of these

  1. Seeks to identify and weigh the relative importance of factors consumers use to choose one product over another.

Behavior Analysis

  1. The immediate nature of customer service.

I need a replacement part now!

  1. Why is customer experience important?

All of these

  1. Ensure you convey to customers exactly what you mean.

Clear Communication

  1. The coordinated planning of the individual products and services can contribute towards the balanced portfolio.

Portfolio Planning

  1. In this situation, the buyer is buying the product for the first time.

New task buy

  1. Which of these is a key to improve your team's customer service skills?

Look at every touchpoint

  1. Best defined as the factors that influence a consumer's mind on the buying behavior they engage in.

Psychological factors

  1. A sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function.

Market Segment

  1. Which of these are required skills of a customer service rep?

Empathy

  1. The commonly used tools to help marketers identify a consumer are buying decisions because as a person ages and moves throughout the different life-cycle stages, their tastes change.

Age and life-cycle stage

  1. It isn't a quick fix or a policy to be implemented one time that lasts forever.

Customer Service

  1. Requires a moderate amount of time for information gathering.

Limited decision making

  1. Factors are extremely difficult to change and are often pulled from the family and peers of the consumer.

Both Beliefs and Attitude

  1. Can be thought of as a definition of what the organization is or what it does.

Corporate Mission

  1. This is extending your product lines, personalizing products and using collaboration to build a loyal following of customers.

New Value

  1. Because these include factors like nationality, religion, racial groups, and geographic region affiliation, these factors can often not be changed by consumers.

Subculture

  1. A type of transaction that exists between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Business to Business or B2B

  1. This is empowering your customers, creating greater efficiency and accessibility of your products.

Trapped Value

  1. It identifies target customers, ascertains the needs of these customers, and then specifies how the product satisfies these needs.

Customer Analysis

  1. A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

Marketing Plan

  1. It is better known as the individual qualities of a person that make them who they are and set them apart from their peers.

Personality and self-concept

  1. Go through all six stages of the buying process.

Extensive decision making

  1. No conscious planning.

Impulse buying

  1. Which of these is proactive customer service?

All of these

  1. In this buying situation, only purchasing department is involved.

Organizational buying situations

  1. Buying experts whose sole function is to procure products and services on behalf of the company.

Procurement managers

  1. In this buying situation, there is a modification to the specifications of the product or specifications related to delivery.

Modified rebuy

  1. Generally made up of businesses that buy products and raw materials for their own operation.

Business Markets

  1. Solve the crossword puzzle word. Type the answers in the spaces provided

ACROSS 

Patience

Knowledge

strategy

Adaptability

Community

synchronize

DOWN 

Experience

Consistency

Empathy

Repeatedly

Identify whether the given statement describes media literacy, information literacy, technology literacy, all of the three or neither.
“This requires critical analysis and evaluation.”
The correct answer is: All of the choices  

An information literate person selects the information he or she will eventually need, as long as it came from a source.
The correct answer is: False  

Identify whether the given statement describes media literacy, information literacy, technology literacy, all of the three or neither.
“This literacy essentially tries to find the ‘truth’ in media messages.”
The correct answer is: Information Literacy  

A media literate person has to be an active user of media.
The correct answer is: True  

Identify whether the given statement describes media literacy, information literacy, technology literacy, all of the three or neither.
“This literacy stresses the need for the understanding of the tools of the continuously changing and evolving medium.”
The correct answer is: Technology Literacy  

Which of the following is true about traditional media used in the Prehistoric Age?
The correct answer is: All of the given choices are correct  

Which of the following is true about the Socio-cultural perspective of information literacy?
The correct answer is: Its focus is on the relationship of individuals and different collective practices  

Which of the following is not true about New Media?
The correct answer is: It includes websites, folk media, and social media  

Which of the following is the focus of the Phenomenographic perspective on information literacy?
The correct answer is: The variety of experiences that people have during a certain phenomena  

Which of the following was used by the Romans to announce important matters such as political events and military campaigns?
The correct answer is: Acta  

You are tasked to research on the possible advantages of television in children. Which of the following information is not needed for your study?
The correct answer is: A result of a study online on the impact of television on viewers dated 2000.  


A company called Quebecor has expanded from publishing to production, aiming to cross-promote the content they produce. What element of media convergence is being described?
The correct answer is: Industrial convergence  

These are classified under magazines that aim to give new knowledge to members of a profession or trade.
The correct answer is: Trade journals  

These tend to have a longer shelf-life.
The correct answer is: Textbooks  

Technology has been a constant rival to traditional media. Which of the following statements does not support this idea?
The correct answer is: The Department of Energy has continued their subscription to Philippine Daily Inquirer.  

Which of the following is not true about the conventions in the horror genre?
The correct answer is: The color red symbolizes passion.  

Which of the following is not a secondary source of information?
The correct answer is: Technical reports  

The image below is the cover to the Penguin Classics’ Nick Joaquin story collection entitled, The Woman Who Had Two Navels and Tales of the Tropical Gothic. What feeling does the cover imply?

 

The correct answer is: Mystery  

Government documents belong under what type of information source?
The correct answer is: Gray literature  

A research work must be done by a student on media reportage through the years. On the second chapter of the thesis, he or she cited historical documents and photographs from the past that is related to their topic. What kind of source will the student’s research work be?
The correct answer is: Secondary source  

Isabella has noticed that JJ's web browser is left open. She decided to check out the contents of his email. Which of the following Netiquette guidelines did she fail to follow?
The correct answer is: Respect other people's privacy  

Leo is an admin in a Facebook group. This gives him the power to remove or kick other members out of the group. He uses his authority to get rid of members who disobey the group's rules and regulations. Leo displays which of the following core guidelines of netiquette?
The correct answer is: Do not abuse your power  

Which of the following best explains Economic rights under the Copyright law?
The correct answer is: Economic rights give the copyright owner the right to derive financial reward from his works by others.  

Which of the following is not true about copyright?
The correct answer is: It is only applicable to films and television programs  

Why does the definition of fair use remain ambiguous?
The correct answer is: All of the given choices are correct  

More and more people are inclined to use the new media to communicate with others. One such example is the email correspondence within an office to distribute important memorandums.
The correct answer is: True  

A random user began commenting on your posts on social media for no particular reason. Which of the following statements is not true with regards to this situation?
The correct answer is: The victim should choose to delete his account.  

Which of the following does not show how media and information initiated change?
The correct answer is: The number of radio users have decreased in the past few years.  

Anna has decided to purchase the new iPhone through a website. Through an online payment transaction using her credit card, she has successfully made her purchase. Unfortunately, even after a month, she hasn’t received the product. This situation shows what type of cybercrime?
The correct answer is: None of the choices  

Which of the following statements showed the most positive change through the use of media and information?
The correct answer is: Thousands have signed an online petition to stop the possible development of a Nickelodeon theme park in Palawan  


This characteristic of ubiquitous learning allows students to access learning materials anytime they wish, as learning materials are always available unless they were deleted on purpose.
The correct answer is: Permanency

The term MOOC was influenced by which of the following terms?
The correct answer is: MMOG and MMORPG

Which of the following is not true about ubiquitous learning?
The correct answer is: None of the choices

This characteristic of ubiquitous learning lets students interact with teachers and peers by means of chats, forums and blogs, thus making online learning more interactive.
The correct answer is: Interactivity

This type of wearable technology allows an individual to monitor body conditions, be it heart rate, breathing, or amount of calories burned.
The correct answer is: Health-wear

Ysabelle was making a research paper on the relationship between poverty and child labor, and she decided to rely on statistical data. Which of the following would ideally provide her with the information she needs?
The correct answer is: Scholarly articles  

New Media only offers one-way communication.
The correct answer is: False  

What is the biggest downside of using internet as a source of information?
The correct answer is: All of the given choices are correct  

Why do books remain as the most common and often most reliable source of information?
The correct answer is: All of the given choices are correct  

This type of literacy emphasizes critical thinking, meta-cognitive and procedural knowledge used to locate information in specific domains, fields and contexts.
The correct answer is: Information Literacy  

The foundation of the society's progress relies on humans' ability to understand the knowledge distributed among them.
The correct answer is: True  

Which of the following statements best depicts the negative effects of media on people?
The correct answer is: Everyone can create information. People have the free will to create information and manufacture this as something accurate even if it hasn't been verified.  

Radio programming originally started with the broadcast of news programs.
The correct answer is: False  


The media only serves one role in the society.
The correct answer is: False  

Art is not a form of traditional media.
The correct answer is: False  

The Phenomenographic perspective on information literacy focuses on which of the following?
The correct answer is: The variety of experiences that people have during a certain phenomena  

Which of the following is true about media convergence?
The correct answer is: All of the given choices are correct  

New media is similar to traditional media in a way that they are both created to inform people.
The correct answer is: True  

Which of the following helped change the spread of literacy in Medieval Europe?
The correct answer is: the invention of the movable type  

The acta served as the Roman's medium to announce important political events and military campaigns.
The correct answer is: True  

Which of the following should be considered when researching for the information you need?
The correct answer is: All of the given choices  

This literacy’s focal point is assessment of messages delivered through mass media.
The correct answer is: Media Literacy  

In what way did the Morse Code become useful in human communication?
The correct answer is: It was able to transmit messages through on-off tones which can be understood by a skilled listener  

Which of the following is NOT a component of the World Wide Web?
The correct answer is: Adobe  

How did the telephone evolve in the New Media Age?
The correct answer is: It evolved into the smaller and more portable cellular phone  

Georgi is fond of watching movies. He loves going to theatres or have a movie marathon at home, because it relaxes him. Georgi needs media for which of the following purposes?
The correct answer is: Entertainment  

Radio audience has been said to be fragmenting due to the arrival of new networks.
The correct answer is: False  

The information has responded to the purposes of your research. This information is ______.
The correct answer is: Relevant  

Mr. Feltsman watches television every night to be updated on the latest news. He is depends on media for which of the following reasons?
The correct answer is: Information  

The information is verified by sources and supporting evidence. This information is considered ______.
The correct answer is: All of the choices  

Unlike traditional media, new media mainly relies on which of the following?
The correct answer is: Internet  

Which of the following statements best depicts the positive effects of media on the public?
The correct answer is: Once a person clicks on a hyperlink while researching, it will lead them to another website containing information that may be relevant to his research.  

When it comes to media sources, Electronic sources are always better than print.
The correct answer is: False  

The information in this type of magazine cannot be easily duplicated and exclusive only for the industry it serves.
The correct answer is: Newsletters  

Which of the following is not true about the role of media in a democratic society?
The correct answer is: The media's power is higher than the three branches of the government.  

Which of the following statements is not true about stakeholders?
The correct answer is: They are the main sources of the messages

What is the main problem of online communication nowadays?
The correct answer is: online communication often does not allow each person to see each other

As the leader of your research team, you assigned everyone to gather related studies and literature to complete the second chapter. This part of your research is considered _____.
The correct answer is: Secondary source

A new article regarding LGBT rights posted on a group in Facebook sparked a social media war between those who are pro-LGBT rights and those who are against it. The admin who posted the article decided to turn the comments section off to tone down the heated arguments between both parties. This is an example of which of the following guidelines?
The correct answer is: Help keep flame wars under control

Which of the following is not true about audiences?
The correct answer is: None of the choices


Anya knows the importance of making a good impression with clients. It is for this reason that she always double checks her emails to the customers before sending them. Anya follows which guideline of netiquette?
The correct answer is: Make yourself look good online

Which of the following is an example of plagiarism?
The correct answer is: A novelist copying some lines from another author's work

Which of the following is true about fair use?
The correct answer is: All of the given choices are correct

Which of the following is an example of a Smart-Eyewear?
The correct answer is: Google Glass

Which of the following is also known as the Intellectual Property Code of the Philippines?
The correct answer is: RA 8293

One of the perks of your student account is an exclusive website for journals related to science. These journals are considered as ____.
The correct answer is: Gray literature

The Massive Open Online Course originated in which of the following academic institutions?
The correct answer is: Massachusetts Institute of Technology

Memorandum distributed around the workplace is considered a ____.
The correct answer is: Primary source

Which of the following is true about Media Law?
The correct answer is: It is a legal field that relates to legal regulation of the telecommunications industry, information technology, broadcasting, advertising, entertainment industry, and the internet.

Which of the following is not a characteristic ubiquitous learning?
The correct answer is: Integrity

Which of the following is designed to help monitor a person's health condition?
The correct answer is: Health-wear

The magazine, Entertainment Weekly, is under what type of consumer magazine?
The correct answer is: Newsmagazines

Which of the following is not an example of identity theft?
The correct answer is: Using another person's social media account to spread rumors

The fair use applies to which of the following?
The correct answer is: Quoting certain parts of a book for a review


Which of the following is not true about cyberbullying?
The correct answer is: Cyberbullying does not happen often

You are tasked to write a reaction paper on the president’s state of the nation address. The source you will use would fall under _____.
The correct answer is: Primary source

Which of the following statements is not true about information?
The correct answer is: The format in which the information came in also accounts for its quality

What is the benefit of MOOC?
The correct answer is: All of the choices are correct

Which of the following is not a requirement needed for copyright registration?
The correct answer is: Application should be accomplished as a single copy, typewritten and the affidavit at the back should be duly notarized. Documentary stamp is not needed.

Which of the following is true about Smartwatches?
The correct answer is: They are designed for various purposes aside from displaying time

Ubiquitous learning is learning anytime and anywhere, ideally using which of the following?
The correct answer is: all of the given choices

Why is cybercrime the most prevalent misuse of media in the present age?
The correct answer is: All of the choices are correct

The image below is from 8-bit stories. Which of the following is true about the image?
The correct answer is: None of the choices

The following image was a shot from the documentary called “Tickled.” What kind of code is used in this particular shot?
The correct answer is: Technical code

The Copyright provides two types of rights. What are these?
The correct answer is: Economic rights and Moral Rights

Becoming media literate means you know how to select the truth from a large selection of information.
The correct answer is: False  

For the following questions, identify which type of literacy is being described. If it applies to two literacies, separate each literacy with an “and.” If it applies to all three, answer with “All of the literacies.”
This literacy emphasizes the need for understanding and adapting to continuously evolving information technology.
The correct answer is: Technology Literacy 

Knowing economics, especially in media, will make you a media literate person as it shows how media packages its content and messages.
The correct answer is: True  

Information literate people know where to find legitimate sources needed to arrive at an answers.
The correct answer is: True  

For the following questions, identify which type of literacy is being described. If it applies to two literacies, separate each literacy with an “and.” If it applies to all three, answer with “All of the literacies.”
This literacy aims to distinguish the quality, authenticity and credibility of sources.
The correct answer is: Information Literacy

A media literate person has the ability to use information creatively.
The correct answer is: False  

Media is highly dependent on technology.
The correct answer is: Dependent

Social media has opened various ways for people to communicate without considering distance. Which of the following is not an advantage of acquiring social media for communication?
The correct answer is: Unverified news articles from various websites are shared easily through blogs  

Media literacy enables us to distinguish the issues that would be significant to us.
The correct answer is: True  

Some examples of this type of technology are films or movies.
The correct answer is: Chemical Technology

Why do some Spaniards support La Solidaridad?
The correct answer is: They sympathize with the Filipino cause for independence  

Which of the following is the best description of mass media's role as the Fourth Estate of the country?
The correct answer is: Mass media serves as the nation's watchdogs 

TRUE OR FALSE: New media relies mainly on the power of the computer and the internet.
The correct answer is: True  

How did the invention of the movable metal type improve literacy in Medieval Europe?
The correct answer is: It made it more possible for more people in Europe to learn  

How does the Discourse Analysis Perspective help understand information literacy?
The correct answer is: It analyzes the way people perform specific information tasks.  


How do media affect people's decisions in choosing their presidential candidates?
The correct answer is: All of the given choices are correct  

TRUE OR FALSE: The internet is one of the most relevant components in spreading information today.
The correct answer is: True  

Which of the following theoretical perspectives view learning as an activity aiming to construct meaning?
The correct answer is: Phenomenographic Perspective  

TRUE OR FALSE: Media has greatly influenced the society.
The correct answer is: True  

TRUE OR FALSE: The internet was initially created for military purposes.
The correct answer is: True  

Media convergence brings forth a new form of _____.
The correct answer is: Content  

This type of information source is written by an expert in the field they are writing in.
The correct answer is: All of the choices  

The format of the content in which it is delivered is not considered vital in evaluating the information or its source.
The correct answer is: True  

Which of the following is not one of the three Cs that media convergence combines?
The correct answer is: None of the choices  

The consistency of the information is one of the qualities of needed information to obtain. The information is _____.
The correct answer is: Reliable  

Top Gear is classified under _____.
The correct answer is: Men’s Magazines  

Reader’s Digest is classified under ______.
The correct answer is: Newsmagazines  

This is also called the foundation of the world wide web.
The correct answer is: Universal resource locators  

Which of the following is not a challenge in the age of media convergence?
The correct answer is: None of the choices  

Mega magazine is classified under _______.
The correct answer is: Women’s magazine  

Which among the following is not a word related to codes?
The correct answer is: Combination of experiences  

Which of the following is not true about stakeholders?
The correct answer is: They are direct receivers of the messages  

Review of related literature in a thesis work belongs to what type of information source?
The correct answer is: Secondary Source  

One of the final requirements for the subject, Literature, is to critique a novel. The output of this requirement will be what type of source of information?
The correct answer is: Secondary source  

The Jollibee commercials that aired early this year have touched the hearts of many Filipinos. What is the common theme of these commercials?
The correct answer is: Unconditional love  

A professor wrote about the life and works of a famous author. His work would belong under what type of source of information?
The correct answer is: Secondary source  

Which of the following statements is not true?
The correct answer is: A Filipino using his hands to eat is considered a sign of appreciation for the food.  

Conventions are said to be ______ in nature, causing the audiences to attach a meaning to a sign.
The correct answer is: Repetitive  

Photographs are what type of information source?
The correct answer is: Primary Source  

A convention has been conducted among the content team of a company for the next issue of the newsletter. The minutes of the meeting the secretary has conjured will belong under what type of source of information?
The correct answer is: Primary source  

Which of the following is the best example of correcting someone's errors online?
The correct answer is: Inform them of their incorrect messages by sending a private message  

True or False: Netiquette should always be followed regardless of the online communication media that you use.
The correct answer is: True  

What should you keep in mind when communicating online?
The correct answer is: There is a limit to the amount of data that any piece of wiring can carry at any given moment  

Which of the following is considered as an act of plagiarism?
The correct answer is: Stealing and passing off another person's idea as one's own  

Snooping of other people's private messages and accounts is a violation of which of the following?
The correct answer is: Respecting other people's privacy  

Which of the following is not being regulated by the Media Law?
The correct answer is: No correct answer  

What does the copyright law protect?
The correct answer is: All of the given choices  

Which of the following is not a requirement for copyright registration?
The correct answer is: If the applicant is non-resident/foreigner, proprietor or a corporation, a photocopy of the certificate of business name or SEC certificate (whichever is applicable) should be attached to the application.  

Why is it important to check the rules and regulations of forums and groups before participating in their online activities?
The correct answer is: All of the given statements are correct  

Which of the following is a form of cyberbullying?
The correct answer is: Posting of other people's personal and embarrassing photos on social media, for the purpose of humiliating them  

A hospital encountered an error in their systems causing their records to get lost. What type of cybercrime has been committed in this situation?
The correct answer is: Hacking  

A person commented negatively on a news article about his favored politician, causing others to react negatively, as well. This is a form of _____.
The correct answer is: Cyberbullying  

Which of the following could be the most possible effect of fake news/false information to people?
The correct answer is: People would believe and be convinced that a particular information is a fact.  

With the influence of media, people have acquired political awareness, inciting actions to bring mostly positive change.
The correct answer is: False  

This is one type of cybercrime in which a stranger uses another person’s personal information to deceive other users.
The correct answer is: Identity theft  

A man posted a status on Facebook containing derogatory terms towards a colleague. However, it was a stranger who stole his phone who posted this to his social media account. This could be a form of what type of cybercrime?
The correct answer is: Cyberbullying  

According to the flow of media effect, a person can be moved to initiate change through media is if he has ______.
The correct answer is: All of the choices  

Which of the following does not show how media and information initiated change?
The correct answer is: None of the choices  

Which of the following does not show how media and information initiated change?
The correct answer is: Television has adapted to varying trends in genre of entertainment every year to keep its audience.  

Hannah started a social media account at the age of 13. A strange man she befriended has started messaging her constantly. What would be Hannah’s logical next move?
The correct answer is: Tell an adult about it so she would know her next move.  

This type of wearable technology are wearable as sunglasses, with the lenses acting like a screen which may display a view of certain information.
The correct answer is: Smart-Eyewear

Which of the following is true about ubiquitous learning?
The correct answer is: Its idea of ubiquity originated from the ease of utilizing technological devices today.

Why are MOOCs ideal for the professionals of today?
The correct answer is: Both of the given choices are correct

What kind of wearable technology is the Google Glass?
The correct answer is: Smart-Eyewear

In an MOOC, assessments are usually composed of which type of questions?
The correct answer is: Multiple choice questions

Which of the following is true about the structure of an MOOC?
The correct answer is: Students can access MOOCs at their own pace

Ubiquitous learning allows learning at any time or place using which of the following devices?
The correct answer is: All of the choices

Which of the following is NOT an advantage of an MOOC?
The correct answer is: MOOCs are not suitable for professionals of today.


These wearables can be worn on the wrist; they not only display time, they can also alert the wearer to text messages or social media notifications.
The correct answer is: Smartwatch

Which characteristic of ubiquitous learning allows students to learn in context or on-site?
The correct answer is: Situated instructional activities  

A famous author wrote about his life and works. This literature would be considered as ____.
The correct answer is: Primary source

Bad gossip about this woman’s life has circulated on the internet because of the funny picture of her from her younger years being distributed as a meme. This is considered as _____.
The correct answer is: Cyberbullying

The image below is from a scene in the series, Sherlock. Based on the image, which of the following statements is incorrect?
The correct answer is: None of the choices

Which of the following does not show the way to avoid attacks on your computer system?
The correct answer is: None of the choices

The German metallurgist Johannes Gutenberg was famous for inventing which of the following?
The correct answer is: The movable metal type

Which characteristic of ubiquitous learning lets learners access the ideal information for them?
The correct answer is: Adaptability

Which of the following statements about netiquette is not true?
The correct answer is: Standards of behavior in real life do not apply in online communication

Which of the following is NOT a characteristic of Industrial Age?
The correct answer is: Much of Europe remained agricultural

A typhoon has entered the Philippine Area of Responsibility and it has caused quite an amount of rainfall within the past three hours. The next day, you saw a friend post on Facebook that there are no classes in your area with the name of the source at the end. Which of the following statements is true?
The correct answer is: The information needed verification to be considered true.

What is the first step in comprehending the meaning in media?
The correct answer is: rhetorical analysis

Which of the following should you keep in mind when communicating online?
The correct answer is: All of the statements

Which of the following is true about magazines?
The correct answer is: Magazines are mostly consumed by educated and earn higher than average wages

This type of media contains different sections for different types of content in one publication. Its contents give people a common topic to talk about.
The correct answer is: Newspapers

Which of the following statements is not true about books?
The correct answer is: For this media, the people have the power to choose which information to consume.

How does the media contribute to the rise of cyberbullying today?
The correct answer is: All of the choices are correct

Viewing another person's private messages and accounts without their knowledge is a violation of which of the following netiquette guidelines?
The correct answer is: Respecting other people's privacy

The La Solidaridad is supported by which of the following people?
The correct answer is: All of the choices

What is the main duty of an umalokohan?
The correct answer is: To make everyone aware of new laws or policies implemented by the datu

The scene in the image below is from an American show. Based on the image, which of the following statements is incorrect?
The correct answer is: The similar expressions in the characters’ faces match the atmosphere in the scene

In what way did the MOOCs revolutionize the educational landscape?
The correct answer is: All of the given statements are correct

What makes ubiquitous learning so essential to learning today?
The correct answer is: All of the statements

Which of the following is a definition of media literacy?
The correct answer is: This refers to the movement designed to help understand and negotiate meanings in a culture of images, words, and sounds

Which of the following is not a type of consumer magazine?
The correct answer is: In-house publications

Which of the following is not a relevant quality to look for when acquiring information?
The correct answer is: Popularity

Why should we not underestimate the widespread of mass media?
The correct answer is: All of the given choices are correct

Which of the following is an example of the political impact of media and information?
The correct answer is: The newspaper providing relevant information on national politics

Which of the following is not true about media producers?
The correct answer is: All of the given choices are correct

Which of the following is true about Information literacy?
The correct answer is: It emphasizes critical-thinking, meta-cognitive, and procedural knowledge

What is the best way to avoid identity theft?
The correct answer is: All of the choices

Your research is about the common elements found in popular young adult literature. To get started, you need to get copies of selected literature to scan. This source belongs under ____.
The correct answer is: Primary source

The scene captured below is depicted in dull colors. With the use of this technique, which of the following does the scene possibly convey to the audience?
The correct answer is: A flashback of a sad memory

Which of the following information is incorrect?
The correct answer is: Media literacy is concerned with more plain social issues than information literacy.

Which of the following refers to the government-produced sheets circulated among officials during the Han dynasty in China?
The correct answer is: tipao

What makes citation an important aspect of using information?
The correct answer is: It is important to acknowledge the original source of the information used

This type of media is considered lucrative if it shoots to fame.
The correct answer is: Trade books

You are working on a critique paper on a film for the final requirement in a subject. Which of the following would you rely on for source?
The correct answer is: Primary source

One of your chosen electives is journalism and you are assigned to write a news story on the new developments in your local government office. You decided to attend an open conference regarding the topic. The information you will get from this source falls under ____.
The correct answer is: Gray literature

Which of the following statements is true?
The correct answer is: People typically consume media for the purpose of entertainment.

Which of the following is not a criteria of selecting the best information sources?
The correct answer is: None of the choices

Which of the following is not true?
The correct answer is: Consumer magazines created by organizations for their members

Which of the following statements is true?
The correct answer is: There are different levels in media literacy

Which of the following is true?
The correct answer is: Television has transformed mass media

You are planning to purchase a new gadget in an online shop. You must be wary of this type of cybercrime:
The correct answer is: Fraud

Which of the following is NOT TRUE?
The correct answer is: Media does not have commercial implications

According to Vivian (2009), which of the following is not a factor to consider in media literacy?
The correct answer is: None of the choices

You took notes when your teacher discussed a particular lesson in class. These notes are considered ____.
The correct answer is: Gray literature

Which of the following is not a form of cybercrime?
The correct answer is: Flame wars in a political post

The scene below is from a horror movie. Based on the image, which of the following elements do not suggest the genre?
The correct answer is: The colorful depiction of a scary image

Which of the following is covered by the Media Law?
The correct answer is: All of the choices

Which of the following perspectives of Information and Media Literacy focuses on the variations of people's experiences of a certain phenomenon?
The correct answer is: Phenomenographic perspective

Local magazine, Chalk, belongs to what type of magazine?
The correct answer is: Women’s Magazines

How did the Industrial Age affect the information literacy today?
The correct answer is: Education during this time was mass-based, which helped spread literacy

According to the definition of media convergence, what is the relationship between information and communication technology?
The correct answer is: associated

These are also called “long-form, word-driven media content.”
The correct answer is: Books

The media’s power to incite is evident in its use in a democratic country such as the Philippines in encouraging opinions from the public majority to enforce public policies.
The correct answer is: persuasion

This refers to the computer language used to create websites.
The correct answer is: Hypertext markup language

Identify whether the given statement describes media literacy, information literacy, technology literacy, all of the three or neither.
“This literacy’s keyword is innovation.”
The correct answer is: Technology Literacy

For the following questions, identify which type of literacy is being described. If it applies to two literacies, separate each literacy with an “and.” If it applies to all three, answer with “All of the literacies.”
The focal point of this literacy is on maximizing positive effects of media and decreasing its negative effects.
The correct answer is: media literacy

A study by the Ball State University stated that an average person spends % of his/her waking hours using media.
The correct answer is: 68.8

Which of the following is not a traditional media?
The correct answer is: blog

Information literate people assume the truth in every source of information.
The correct answer is: false

Which of the following is a form of new media?
The correct answer is: Social Media Sites

can be distributed in any form to any person in the world as it makes information more accessible.
The correct answer is: news

The Morse Code was remarkable for which of the following reasons?
The correct answer is: It can transmit messages through on-off tones which can only by understood by a skilled listener.

TRUE OR FALSE: The Discourse Analysis Perspective helps understand media and information literacy by means of analyzing the individual's practices in performing information tasks.
The correct answer is: True

A passage, when paraphrased, does not need citation as it has been rewritten.
The correct answer is: Always false

A type of magazine that contains news stories grouped into categories according to its content.
The correct answer is: Newsmagazines

TRUE OR FALSE: Folk media is a form of new media aiming to pass the civilization's culture to the next generation.
The correct answer is: False

A media literate person does not need to learn the basics of media, but rather delve into its dynamics to better understand it.
The correct answer is: false

Identify whether the given statement describes media literacy, information literacy, technology literacy, all of the three or neither.
“This focuses on the understanding, evaluation and use of media and its message.”
The correct answer is: All of the choices

In scouring new information surrounding a topic, this is one of the first things to search for.
The correct answer is: Overview 

This is the known primary driver of the behavior of most media companies.
The correct answer is: economics

Which of the following is not true about the best information sources?
The correct answer is: The most reliable source of information are books

Which of the following does not illustrate an effect of media on human communication?
The correct answer is: Questions needing answers are readily available online

For the following questions, identify which type of literacy is being described. If it applies to two literacies, separate each literacy with an “and.” If it applies to all three, answer with “All of the literacies.”
This literacy provides ways to function in complex communicative situations.
The correct answer is: media and information literacy

The data you found on the web meets specific standards and follows the correct rules. This information is considered _______.
The correct answer is: Valid

Which of the following best describes how communication is affected by media and information?
The correct answer is: The exchange of opinions about varying topics have become widespread

This term refers to the simultaneous exposure of an individual to messages delivered through different kinds of media.
The correct answer is: media multi-tasking

The television belongs to which of the following?
The correct answer is: Electronic Age

Tomas Pinpin revolutionized media in the Philippines as the Father of Filipino Printing. Which of the following was credited to him?
The correct answer is: The printing of the first newspaper in the Philippines

is needed in order to understand media better as it takes the person back to the basics.
The correct answer is: factual foundation

The Phoenicians developed the alphabet mainly for what purpose?
The correct answer is: For commerce

TRUE OR FALSE: Online News are a form of traditional media, as they share similar content to the news written on newspapers.
The correct answer is: False

A technology literate person must know the limitations of information to be consumed.
The correct answer is: false

Which of the following is not a difference of a magazine from a newspaper?
The correct answer is: Distributed to a large amount of audience

Which of the following is the focus of the Phenomenographic perspective on information literacy?
The correct answer is: The variety of experiences that people have during a certain phenomena

Which of the following is the most ideal source for those who are looking for good background information?
The correct answer is: Books

Yuko always reads magazines on fashion and makeup, because as a model she wants to know the latest styles and trends today. Yuko makes use of media for which of the following purposes?
The correct answer is: Information

These are considered to be profitable if popular, thus, referred to as “high risk propositions.”
The correct answer is: Trade books

Nikolai always checks the news for the current weather forecast. He depends on media for which of the following reasons?
The correct answer is: Personal dependence

This type of source is considered professional literature made by experts and scholars of a particular field.
The correct answer is: Scholarly articles

A famous blogger made an article about his personal opinion towards war on drugs. He encouraged readers to oppose the ongoing extrajudicial killings and defend human rights. The blogger used media for which of the following reasons?
The correct answer is: Persuasion

Complete this sentence about media convergence: “Media convergence is currently happening as more messages and information are converted into ____.”
The correct answer is: Digital

Harry regularly consumes news through social media networking sites. What possible type of cybercrime should he look out for when browsing for news?
The correct answer is: False information

Republic Act 8293 covers which of the following?
The correct answer is: All of the choices

According to the National Library of the Philippines, the general term of protection works under copyright law covers the lifetime of the author and how many years after his/her death?
The correct answer is: 50 years

What does "unpublished work" mean, according to the guidelines of copyright registration?
The correct answer is: It refers to a work that has not been disseminated to the public at the time of registration.

Which of the following is true about the definition of Fair use?
The correct answer is: It generally refers to any copying of copyrighted material done for a limited and "transformative" purpose.

Newspaper articles are also under the Copyright law.
The correct answer is: Yes

According to RA 8293, intellectual property rights consist of which of the following?
The correct answer is: All of the choices

Why is it important to avoid spamming other people with messages?
The correct answer is: Both of the given choices are correct

As an employee in an academic institution, Alec values the importance of being professional when communicating online. He always check the grammar and spelling, as well as the context of his e-mail messages before sending them. Alec is an example of which of the following netiquette guidelines?
The correct answer is: Make yourself look good online

According to the Core Rules of Netiquette, which of the following demonstrates Rule 4?
The correct answer is: Avoid spamming of emails and messages to other people

Which of the following is not covered by the Copyright law?
The correct answer is: None of the choices

Which of the following is an example of cybercrime?
The correct answer is: Using another person's Twitter account to spread malicious information

Fair use applies to which of the following?
The correct answer is: Making a parody of a popular television series

Anna always keeps in mind that she may hurt other people's feelings if she is not careful when communicating through social media. She is always considerate to others when communicating about a certain topic. Anna follows which of the following guidelines of netiquette?
The correct answer is: Remember the human

What is the usual duration of a MOOC?
The correct answer is: 6 to 12 weeks

Which are more likely to happen to victims of cyberbullying?
The correct answer is: They are more likely to use alcohol and drugs

The image below is the cover of the book, NOS4A2 by Joe Hill. What could possibly be its genre?
The correct answer is: Horror

The original copies of Rizal’s works are considered ____.
The correct answer is: Primary source

The authors of this particular source do not necessarily have to be an expert in the field he/she chooses to write in but he/she must have a genuine interest in the subject to research on it.
The correct answer is: Tertiary Source

Which of the following refers to the capacity for data transfer of an electronic communications system?
The correct answer is: Bandwidth

An experienced sports analyst has reviewed last night’s basketball game. His analysis is considered a ____.
The correct answer is: Secondary source 

The image below is the cover of a book by Eros Atalia. Why do you think they used the image of a familiar signage?
The correct answer is: To depict that it contains relatable stories for its target audience

Which of the following characteristics of ubiquitous learning allows interaction with teachers despite using mobile devices for learning?
The correct answer is: Interactivity

Which of the following statements is incorrect?
The correct answer is: The newspaper industry is dying due to the rise of online news websites

The magazine, Candy, is under what type of consumer magazine?
The correct answer is: Women’s magazines

The Observer is Polytechnic University of the Philippines’ official publication. What type of magazine is this?
The correct answer is: Sponsored magazine

Which of the following is true about New media?
The correct answer is: It has the same purpose as traditional media - to pass on relevant knowledge to the audience.

You are often warned to change your password for social networking sites for the protection of your account. Which of the following cybercrimes would most likely occur in this situation?
The correct answer is: Identity theft

Which of the following is TRUE?
The correct answer is: We use media for everything.

Which of the following is not a wearable technology?
The correct answer is: None of the choices

What makes cyberbullying difficult to abandon?
The correct answer is: All of the given choices are correct

What was the title of the well-known story written by the Sumerians?
The correct answer is: Epic of Gilgamesh

Which of the following statements is true according to the image?
The correct answer is: The candles in the background highly contributed to the romantic atmosphere of the scene.

The following link leads to a video of the spoken word poem by Juan Miguel Severo: https://www.youtube.com/watch?v=C5lWgYjtP_4. Based on the lines, which of the following statements is incorrect?
The correct answer is: The poem talks about the rural life and longing for new life

What is the main reason why we should avoid spamming other people with messages?
The correct answer is: It is a waste of their time and bandwidth

Which of the following have we grown more prone to doing with the media developing over the years?
The correct answer is: media multi-tasking

Which of the following statements about media today is correct?
The correct answer is: Official correspondence nowadays can be done online

The image below is the cover of the book by Rohinton Mistry. Which of the following is depicted by the image?
The correct answer is: Juxtaposition

Which of the following is not covered by the copyright law?
The correct answer is: none of the given choices

This group of people became well-known for forming the alphabet which was adopted by the Greeks later on.
The correct answer is: Phoenicians

What's the main focus of the Discourse Analysis Perspective?
The correct answer is: People's methods of performing specific information tasks

Which of the following is not true?
The correct answer is: Consumer magazines created by organizations for their members

Which of the following statements is incorrect?
The correct answer is: Information literate people will never be able to recognize which information is necessary

Which of the following statements is incorrect?
The correct answer is: "Published work" for purposes of copyright registration means that the work has not been disseminated to the public at the time of registration

What makes the Morse Code remarkable?
The correct answer is: It transmit messages through on-off tones which can be understood by a skilled listener 

Mike Enriquez has been one of the most notable personalities in the local news industry because of his quirk in delivering news. He displays this characteristic of people media.
A: Creative and dynamic

Which of the following is not produced by university presses?
A: none of the choices

Which of the following is the most plausible aim of the billboard image below?
C:\Users\Danilo\Desktop\New folder\Best Billboards - 05.jpg
A: Encourage people to buy the cleansing product to avoid pimples

This poem is the inspiration for the creation of University of the Philippines, “Oblation.”
A: My Last Farewell

Which of the following statements is not true?
A: Broadsheets are often associated with sensationalism.

Which of the following is true about books?
A: It was first introduced in the 1400s

What makes magazines an effective media for advertising?
A: all of the choices

The use of medium in the visual media can influence people to incite changes.
A: False

Which of the following can be found in a website?
A: all of the choices

All interpretations of visual information must overlap or must be completely similar.
A: False

Which of the following is not true about journalists?
A: They adapt a creative writing style to convey the news

Which of the following is a true example of a positive effect of people media?
A: Celebrities advocating for important causes become role models for the youth

Which of the following is not a type of zine?
A: none of the choices

Which of the following is true about zines?
A: it is a shorter term for fanzine.

In a newspaper organization, which of the following is usually on top?
A: publisher

Humans are natural olfactory learners.
A: False

Which of the following statements is the best explanation why visual information is the best learning method for humans?
A: At 0.01 seconds, humans can make sense of any visual scene.

Guillermo Tolentino was commissioned by Rafael Palma to create a depiction of a verse in Rizal’s famous poem, Mi Ultimo Adios.
A: True

Studies show that websites with more visual impact tend to get more traffic.
A: True

After the content of the newspaper are written and collected, the _____ are in charge of putting it all together coherently for the people to enjoy before being sent to publishing.
A: Layout artists

Which of the following refers to text which serves as a link to access different kinds of electronic document?
A: hypertext

The people that facilitates the flow of the show, Umagang Kay Ganda, are the _____.
A: TV or program hosts

Which of the following is not an advantage of e-books?
A: inconvenient

Which of the following is not a responsibility of a reporter?
A: Deliver the news to the studio

A journalist has gone to Marawi to report on the crisis going on currently in the city and was nearly caught in a crossfire. Despite this, he still continued his report on the city for the news show the following night.
A: Dedicated and passionate

Which of the following is a reason for people's preference for text information?
A: All of the choices are correct

Text information comes in a wide range of topics. What does this imply?
A: all of the choices are correct

This illustration is used to show information depicting the changes over a certain period.
A: Line graph

Brands such as Nickelodeon, Mozilla Firefox, Fanta, Blogger and VLC Media Player depict what kind of emotion?
A: Cheerful and confidence

A sudden fire happened in Taguig and a member of the media is nearby to deliver exclusive coverage on the incident. This person is called _____.
A: Reporter

These people take into account the photos that accompany the texts and for its appropriate captions.
A: Photographers

Photos are pictures or likeness of an image, usually taken through photography.
A: True

This type of illustration can be useful for measuring continuous data.
A: Histogram

These are two-dimensional illustrations that are animated to create stories.
A: Cartoons

Numerous interpretations of Juan Luna’s The Parisian Life sprouted that say that the woman in the image resembles the Philippine archipelago, and the thing around her neck is similar to a rope that extends to one bars of the window, creating an illusion of her being hanged. With this interpretation, how did people evaluate Juan Luna’s famous artwork?
A: Choice of subject

Which of the following is not a book publisher?
A: no correct answer

Almost 50% of our brain is involved in visual processing.
A: True

Which of the following is true about newspapers?
A: Newspapers remain large and profitable despite the crisis it currently faces.

According to the Color Emotion Guide by the Daily Infographic, which of the following characteristics is conveyed by products such as Coca-Cola, CNN, and Nintendo?
A: Youthful and bold

The creation of a book starts with an author who would write the content. It would then go to the editors for a review of the content, for fact-checking and error-checking. The idea for the cover and the outer look of the book would be decided by ______.
A: The art director

Most of the earliest paintings depict human life during that period.
A: True

Rina studied journalism in college because she has always been part of the school paper staff. When she entered the field, she has managed to get assigned to a beat which requires her to go to events. Which of the following characteristics of people media must Rina possess to get a good story?
A: Sociable and outgoing

According to Oxford English Dictionary, a zine is a shortened term for which of the following words?
A: Fanzine

Zines are used for social and political activism during which period?
A: '60s

Why are university presses established?
A: all of the choices are correct

There can be various interpretations of visual information for different people.
A: True

Guillermo Tolentino was inspired by the heroic acts of the likes of Rizal and Bonifacio so he made the Oblation with them in mind.
A: False

Which of the following is/are part of the organizational structure of a magazine?
A: all of the choices

Which of the following is the main responsibility of the director?
A: Instructs the performers on how to act according to the script

Which of the following is not true about people media in the time of Martial Law?
A: The people in media have been helpless and remained so until the end of the dictator’s rule

Which of the following is a characteristic of a zine?
A: it is self-published

Books are first introduced during which year?
A: 1400s

This refers to data in graphs that are measured in a scale.
A: Continuous data

The flow of a show would not be possible without the guide of a _____.
A: All of the choices

Which of the following statements is not true?
A: Philippine local TV offers a total of 23 channels to choose from

Which of the following materials can be used in making scuptures?
A: All of the choices

This audio file format by Microsoft has the capability for copy protection.
A: wma

Harlequin is known for publishing which genre of novels?
A: romance

Which of the following is not a vital part of a newspaper management?
A: None of the choices

The interpretation of images and photos depend on which of the following?
A: Both technical style and use of colors

The oldest radio station in the Philippines is ____.
A: DZRH

The following choices are themes discussed and depicted in rated SPG shows except:
A: None of the choices

It is the nursery rhyme that was recorded and played back using Edison’s phonograph.
A: Mary Had a Little Lamb

The evolved phonographs have the shape of a horn as speaker.
A: True

Which of the following is not a characteristic of people media?
A: Biased and sensationalistic

Which of the following is true about the talk?
A: the speaker has a lisp but his voice carries around the hall

Which of the following is not considered a reason for people's preference towards text information?
A: Use of colors

The 74 minute capacity of CDs was a reference to Beethoven’s 9th Symphony.
A: True

What is the main purpose of a photographer?
A: To capture images to accompany written text or visually represent an idea.

Among 629 radio stations in the Philippines, how many are FM stations?
A: 399

According to Maslog (2015), which of the following served as source for election results in the Philippines?
A: All of the choices

Da Vinci's Mona Lisa (also known as The Gioconda) is famous for the mystery surrounding the woman of the world-famous painting. Art critiques and other people have been trying to interpret the enigma surrounding her mysterious smile and inscrutable expression. This portrait is being evaluated using which of the following criteria?
A: Choice of subject

Which of the following is the proposed solution of the speaker?
A: granting ensure basic income

The standard vinyl record for Gramophones turned at ___ revolutions per minute.
A: 78

The 78rpm vinyl discs are significantly smaller than 45rpm discs.
A: False

Spoliarium, created by Filipino painter Juan Luna, is said to predominantly made use of striking warm colors, particularly the color red. This visual information is evaluated using which of the following criteria?
A: Use of color

He was the one who submitted the patent for the recording system on a flat disc.
A: Emile Berliner

A columnist in a famous broadsheet has written an article that criticizes the news that circulated in social media, which is apparently fake. Which of the following characteristics of people media is compromised by this incident?
A: Respectable and trustworthy

The use of cassettes was popularized in the 1960s when a famous band released music through an 8-track cassette tape.
A: False

Non-commercial radio stations in the Philippines are half the number of the commercial stations.
A: False

Which of the following works is an example of a comic strip?
A: Kikomachine series

Which of the following had been the standard compact disc measurements set by Philips and Sony?
A: 4.72 inches in diameter, 0.47 inches in thickness, containing 74 minutes worth of material.

This person looks over the writer's work for review before it is sent for publishing.
A: Editors

Vincent Van Gogh's Starry Night is well known for its coloring - the bright and vivid stars in contrast to the dark tones of the night sky. This visual information is being evaluated by means of which of the following criteria?
A: Use of colors

“dss” is the audio format used for dictation.
A: False

University Presses are known to produce which of the following?
A: Academic researches

Which of the following statements is correct?
A: Filipino children watch TV shows for more than two hours, which is the recommended time for TV exposure.

In the talk, what was the turning point for the speaker who thought poverty is the fault of the people?
A: A study that tested the IQ of sugarcane farmers before and after harvest.

Which of the following is true about visual information?
A: It is the artistic and creative representation of an idea, concept, or emotion using various media which rely on the sense of sight

Which of the following is not a type of graph?
A: None of the choices

Haley wanted to know which among a variety of amphibians is preferred by her class. Which of the following would be the best illustration for her data?
A: Bar graph

Which of the following is not true about mp3?
A: none of the choices

Which of the following characteristics ideally defines a writer?
A: Capable of writing a variety of topics he or she is interested in or is tasked to write

There are more FM stations than AM in the Philippines.
A: True

The first ever provincial radio in the Philippines had been established in ___.
A: Cebu

Which of the following statements is not true according to the talk?
A: the basic income guarantee has not been proven before.

Ed has conducted a research on the number of people who has been watching local primetime shows in a span of four years. Which of the following is the best way to illustrate the information he would gather from his research?
A: Line graph

Which of the following is a criteria used to evaluate visual information?
A: All of the choices

The teacher wanted to see the frequency of scores of her students in the online exams. Which of the following would illustrate this data the best?
A: Histogram

Which of the following is true about tabloids?
A: It is a half-sized newspaper that is easier to carry

One of the most popular paintings called Scream depicts a person with both of his palms flat against his cheeks. While some may assume that the man himself is screaming, the actual explanation to this man's unusual pose is that he's blocking out a loud sound and he's actually covering his ears. This evaluation of visual information shows the ______ of the artist.
A: Level of creativity

The narrators read the text aloud and the listeners usually know what he/she looks like.
A: True

The hosts of the longest-running variety program in the country offer different engaging segments for the audience to enjoy and participate in. They are displaying this characteristic of people media:
A: Creative and dynamic

According to the speaker, what do the people lose when they believe things are scarce?
A: long-term perspective

How did the media fulfill their role as watchdogs in the era of Martial Law?
A: They faithfully anticipated and reported on real-time results of the elections

Which of the following serves as a link allowing readers to access various electronic documents?
A: Hypertext

The audio file format is used for the streamed audio on the internet.
A: ra

The process of rendering and final delivery involves which of the following?
A: Finalizing the animation after numerous changes

The Assistant Director takes part in which stage of film production?
A: Production

Which of the following is mainly a part of the post-production team in a motion picture?
A: Music Mixer

Which of the following is mainly in charge of the entire television production?
A: Executive producer

Cost per Click advertisements are paid for each transaction completed.
A: False

The details of the program is being finalized during this stage.
A: Post-production

A famous boyband has been the face of a brand of an alcoholic drink for years. This is an example of _____.
A: Celebrity endorsements

Dove released a commercial, entitled, “Evolution” that depicts a model groomed to be the face of an advertisement. Her face became the focal point of the whole video that you can see how her look changed from make up to digital photo enhancements until she ended up on a billboard ad for make-up. What type of propaganda is used for this commercial?
A: Transfer

Stop motion animation is also known as which of the following?
A: Object animation

Production scheduling and budgeting takes place during which stage of production?
A: Pre-production

President Duterte’s continuous campaign of the war against drugs is an example of propaganda.
A: False

A banned Pepsi commercial made the rounds on the internet in the early 2000s. It shows a young boy who wanted to buy soda from a vending machine. In this commercial, the kid bought two cans of Coca-Cola. He stood on top of these cans, boosting his height for him to reach the button for Pepsi. This commercial is an example of ____.
A: Card-stacking

Which of the following techniques makes use of a transparent sheet of paper on which objects are drawn?
A: Cel animation

Which of the following is among the top film making studios today?
A: All of the choices

VO stands for which of the following?
A: Voice Over

This is the stage where the entire television program concept was being conceived.
A: Pre-production

Advertising agencies are dubbed as problem solvers for their clients.
A: True

The client pays the agency as soon as the assigned work has been submitted and accomplished.
A: False

The World Wide Fund (WWF) for Nature have released a press release encouraging people to turn their lights off in support of the climate action. This event was held nationwide on March 25, 2017 from 8:30 to 9:30 pm. This media manipulation tactic is ______.
A: Crowd manipulation

Public relations mainly aim to boost sales of the product or company.
A: False

Which of the following takes place during the production stage?
A: Shooting in the location/studio

Early this year, Manulife’s new commercial went viral. It tells the story of Victor Anastacio, a stand-up comedian who talked about how he started comedy as a job. In the video, he told his life story in the form of a stand-up comedy act. He amused his audience and the viewers of the video with how he described his strict-looking father who had been his loyal supporter since he decided to change his career path. This is an example of _____.
A: Plain folks

Radio commercials are proven to be more effective advertising vehicles than other forms of media.
A: False

Why is the storyboard essential in animation production?
A: It gives an overview of how the animation will go together with the script.

Finalization of the television program takes place during which of the following stages?
A: Post production

Placing an ad through radio is cheaper than other options.
A: True

Public relations stunts’ objective is to persuade the masses of the good intentions of a brand, company or individual.
A: True

Motion picture recording happens during which of the following stages of production?
A: Production

The Story Editor is part of which part of the film production process?
A: Pre-production

A life insurance company in Thailand has released an advertisement that shows the life of a man who had nothing but had so much to give other people, even without anything in exchange. The twist at the end revealed that the kid he gave his money to has returned to school. The lines at the end evoked the feeling of believing in the inherent good in people. This commercial is an example of ______.
A: Plain folks

What's the task of the Production Manager?
A: Handles all of the physical elements of production from the actors to the location

The account manager is the one who meets with the client at the beginning of the transaction for an advertisement.
A: True

Japanese commercials are known for their absurdity and creativity. This is a sample commercial for the famous Nissin’s Cup Noodle: https://www.youtube.com/watch?v=NuX8ZRxJIF0. Based on how it was advertised, the commercial is an example of _____.
A: Glittering generalities

A link to a story has been shared through Facebook with the headline, “Juan Ponce Enrile has died.” This is an example of ____.
A: Hoax

Shiseido, a famous skincare and makeup brand in Japan, launched a new commercial. It is set in a school where the teacher and the students are made to look pretty using the brand’s famed products. When the first part of the commercial ended, the second part begins when the video is rewinded to show that the ladies in the beginning are actually men in drag, including the teacher. This commercial is an example of ______.
A: Bandwagon

Which of the following is not a type of animation technique?
A: None of the choices

Which of the following people is mainly responsible for the design and construction of the set, as well as the appearances and costumes for the actors and performers in a television program?
A: Production designer

The creative director is the one who will approve the final ideas of the team and the one who will present these ideas to the client for approval.
A: True

A famous series of commercials had garnered the public’s attention in Japan. One example may be found through this link: https://youtu.be/y4BjZTz3nDU. This is an example of _____.
A: Celebrity endorsement

Which of the following is an example of a Stop-motion animation?
A: Kubo and the Two Strings

According to a news report, the breakout star’s debut movie has ended shooting. The director enlists the help of this person as he/she makes sure that the story runs coherently and smoothly and that each scene and shot had been chosen with care and precision to suit the whole film. Who is responsible for this?
A: Editor

A teleserye starring Marian Rivera has been set for primetime by the end of the year. People are buzzing because the story was an adaptation of an old local novel. Before this came into fruition, this person has approved the final report on financial expenditures of the project. Who is responsible for this?
A: Unit Production Manager

The New York Times has released an article and a collection of photos entitled “They Are Slaughtering Us Like Animals,” by Daniel Berehulak (source: https://www.nytimes.com/interactive/2016/12/07/world/asia/rodrigo-duterte-philippines-drugs-killings.html) where he showed photographs of the victims during his stay in the country. Since it was published, it has made the rounds in the internet. What kind of media manipulation is done in this article?
A: Gatekeeping

This media tactic filters the information being released to the public, enabling them to lead people into believing something by removing facts which may negate their objective.
A: Gatekeeping

A photo of an activist with her placard in a recent protest has been edited to look like her sign was saying something degrading about their cause. What kind of media manipulation was done in this situation?
A: Hoax

Which of the following is not a definition of Multimedia?
A: "sensationalized information distributed digitally using social media"

Which of the following elements of multimedia is defined as a series of drawn frames put together to create an effect of movement?
A: animation

Pinoy Big Brother is one of the most famous reality TV shows in the Philippines. This show is most popular for encouraging its audience to participate in deciding who stays in the house and who needs to be evicted. What kind of media manipulation is at work here?
A: Crowd manipulation

What is the most common way to obtain auditory information?
A: Dialog or conversation

Which of the following is not an element of multimedia?
A: None of the choices

Which of the following individuals is responsible for delivering news or playing music via radio?
A: Disc Jockey

Which of the following is the standard audio file format used mainly for Windows?
A: Wav

Which of the following is not an example of a text?
A: None of the choices

Which of the following refers to statements of endorsement usually delivered by prominent people who hold a good reputation to promote an individual or a company?
A: Testimonial

Which of the following is a characteristic of interactive multimedia?
A: It allows the user not just to "receive" information but to "participate" as well.

The Production Assistant mainly works during which stage of motion picture production?
A: Production

Due to budget problems, Jaws was in the danger of not being made because of the lack of script, cast and shark to use in the film. Spielberg resolved these problems by execution and came through in what stage of production?
A: Production

Which of the following is true about virtual reality?
A: It combines graphics, audio, and other media components to allow people to see, hear, and feel like they are in a different world

Which of the following individuals is in charge of providing live comments on events?
A: Commentator

When did Japan release the first ever CDs?
A: 1983

A viral article entitled, “My Family’s Slave” became the talk of the internet because of the issue the story tackled. (source: https://www.theatlantic.com/magazine/archive/2017/06/lolas-story/524490/) This had struck a chord in the heart of Filipino readers as the character discussed in the story hailed from the Philippines and had been fated to serve the family of the author for years. What kind of media manipulation was at work in this media output?
A: Gatekeeping

Which of the following is not an advantage of using audio information?
A: The listener is susceptible to noise or distraction

This year’s entry for a film festival in Berlin stars two of the famous teen actors in the Philippines. In an interview, they said that they had trouble finding the perfect place to shoot the movie in. There had been multiple changes in location before they decided on one in Sagada. The actress then thanked one person from the production team for hyping up the movie in social media. Who is the one responsible for this?
A: Unit Publicist

Which of the following is the most basic element of multimedia?
A: Text

Which of the following statements is incorrect?
A: With non-interactive multimedia, viewers are able to send feedback

When Walt Disney made the animated film, Bambi, the animators decided to go to the woods to observe the animals in that environment. Another technique they did was to bring an actual deer to their studio as a reference. When this happened, the film’s animation production was in what stage?
A: Design

Mary Poppins, one of the most famous movies of Walt Disney for combining live action and animation, has undergone many changes due to P.L. Travers’, the original author of the story, comments and suggestions, including those in the music inserts. Her approval of these falls under the ____ stage in animation.
A: Feedback and sign-off

What is the advantage of using magazines as advertising medium?
A: All of the choices

The proprietary format wma stands for which of the following?
A: Windows Media Audio

What was said to be the first sound ever recorded and played back using the phonograph?
A: Mary Had a Little Lamb

What year were the motion pictures first developed to include sound?
A: 1927-28

Which of the following sentences is true?
A: Multimedia takes advantage of both the sense of sight and hearing to improve the amount of information that the brain can process

Which of the following is not a basic element of multimedia?
A: computer

A drama called Quartet is a story about four people who all played string instruments and happened to meet in a karaoke box. Their story took place in a scenic and homey villa in Karuizawa, Japan and the whole drama occurred within the comfort of this place. Which of the following people is responsible for grooming the place as the Quartet’s house, including the placement of furniture?
A: Set designer

Which of the following is not a field wherein multimedia can be used?
A: None of the choices

The prices for ad space in newspapers vary depending on:
A: Both the size of the ad and the publication

A prominent blogger and supporter of the current administration has been criticized by a social media user in one of the statuses the blogger posted which garnered a lot of likes in the process. Irate, the blogger searched through the user’s past posts and took a screenshot of one of her old posts that may be perceived as negative to direct the anger of people towards the other person. What kind of media manipulation was done?
A: Propaganda

Which of the following must be considered when evaluating audio information?
A: Sound quality

Which of the following is an example of a vector graphics?
A: interface graphics

Which of the following is not a situation in which audio is required in multimedia?
A: None of the choices

A photo of a teenage celebrity was released in a tabloid that showed her on what seemed like a date with a fairly older man from a TV show production team, with the caption pertaining to their possible relationship put at the bottom of the photo. The celebrity cleared the issue up and said that she was actually with a group of friends when the picture was taken. The friends were just out of the shot. What kind of media manipulation was done here?
A: Gatekeeping

Which of the following must be considered when evaluating audio information?
A: Sound quality

Which of the following is an example of a vector graphics?
A: interface graphics

Which of the following is not a situation in which audio is required in multimedia?
A: None of the choices

A photo of a teenage celebrity was released in a tabloid that showed her on what seemed like a date with a fairly older man from a TV show production team, with the caption pertaining to their possible relationship put at the bottom of the photo. The celebrity cleared the issue up and said that she was actually with a group of friends when the picture was taken. The friends were just out of the shot. What kind of media manipulation was done here?
A: Gatekeeping

Which element of multimedia is divided into two types: bitmap and vector?
A: Graphics

Which of the following statements is true?
A: Reputation is important in keeping a company up and running.

Lin-Manuel Miranda, the author of the Tony Award-winning Broadway musical entitled “Hamilton,” was of Puerto Rican descent. Recently, Hurricane Maria devastated Puerto Rico and Miranda was intent on helping his fellowmen. He released a song called “Almost Like Praying” that featured Latino artists such as Jennifer Lopez, Gloria Estefan, Camila Cabello, among others, and the sales of the single would be for the hurrican relief. What media manipulation technique did Miranda use?
A: Celebrity Endorsement

Which of the following is not true about text?
A: It cannot be combined with other forms of media to efficiently distribute information

A visual novel is an example of which of the following?
A: interactive multimedia

What is the drawback of choosing newspaper as an advertising medium?
A: It is only accurate for the day or week, and may be discarded as soon as possible after distribution

What is the purpose of animation in multimedia?
A: To make the message look attractive to the viewer

Which of the following is a tool used by the PR?
A: All of the choices

What makes audio an essential element of multimedia?
A: It enhances the multimedia by adding speech, music, or sound effects

What is the average diameter of a vinyl record?
A: 10 inches

Which of the following situations makes use of multimedia?
A: all of the choices

Which of the following is an example of an interactive media?
A: An educational computer game

What are the two types of graphics?
A: Raster and Vector

Which of the following brands made use of the color which, according to the Color Emotion Guide, represents trust?
A: Wordpress 

What was the first newspaper in the Philippines?
A: Successos Felices 

What was the effect of communication being cheaper and better in the 1960s?
A: Information reach faster and was more widespread.

The 2012 Tim Burton film Frankenweenie made use of puppets in order to come up with animated scenes. What kind of animation technique has been used in the creation of the film?
A: Stop-motion 

Which of the following takes place during the post production of a motion picture?
A: rendering 

The spread of fake news in the Philippines has led conflicts among Filipino social media users, each arguing particularly when it comes to the current political issues in the country. These social media users are swayed by which media manipulation technique?
A: Hoax 

What is the advantage of e-books?
A: All of the choices

What makes the Kikomachine Komix a popular comic series?
A: It features scenes which reflected the relatable experiences of a Filipino 

Which of the following takes place during the production stage of a motion picture?
A: Motion picture recording

Philippine elections are often associated with character assassinations, especially among the presidential candidates. Former Presidential Candidate and Senator Grace Poe, for instance, became a target when her citizenship was questioned. The spread of negative information regarding Poe's citizenship is likely an example of what media manipulation technique?
A: Propaganda 

According to a study conducted by Nielsen, how many hours do Filipinos watch television shows every week?
A: 33 hours per week 

Humans are, by nature, ____ learners.
A: visual 

HTML stands for?
A: Hypertext Markup Language 

Millie's daily task is to go to various locations, and report on the happenings that take place there live. What is Millie's job?
A: Reporter 

The Birth of Venus, painted by Sandro Botticelli, is remarkable for the artist's depiction of the Roman goddess. Venus was given an idealized face, beautiful and free of blemishes. And while nude forms were not commonly painted during his time, Botticelli was inspired by the statue of Aphrodite of Cnidos in creating Venus's demurely naked form. The painting is being evaluated using which of the following criteria?
A: Choice of subject 

Which of the following is not a form of proprietary audio format?
A: au 

What is the purpose of new media?
A: To inform people 

Leonardo Da Vinci's The Last Supper was created using an oil/tempera mix on a dry wall in order to mimic the look of an oil painting. The painting is being evaluated using which of the following criteria?
A: use of medium 

The Compact Disc was created with the help of which two companies?
A: Phillips and Sony 

Spoliarium, created by Juan Luna, is famous for embodying the political, moral, and social lives of the Filipino under Spanish colonization. The painting is being evaluated according to which of the following criteria?
A: Choice of theme or message 

Multimedia information can be utilized in which of the following fields?
A: all of the choices 

Which of the following is true about card-stacking?
A: this is a manipulation technique which involves unfair comparison or omitting facts in order to make a product seem better than others. 

The earliest dated paintings are from which of the following period?
A: Paleolithic Period 

Square Enix is the company behind Final Fantasy, which is one of the most famous Role-Playing Games of all time. It offered gorgeous 2D and later on 3D graphics, and well-animated scenes, providing players with an immersive feeling into a new world. The Final Fantasy series is an example of which of the following?
A: interactive multimedia

Why is it so important to cite the information used in the formation of new knowledge?
A: All of the answers are correct 

What did the ancient Romans use to spread information?
A: Acta 

Which of the following brands made use of the color which, according to the Color Emotion Guide, represents Friendliness?
A: Nickelodeon 

According to the American Academy of Pediatrics, which of the following is a possible effect of media violence?
A: All of the choices

Which of the following requires broadcast networks to give at least 15-minute airtime daily for child-friendly programs?
A: Republic Act No. 8370

Kallen works for a cooking television program. Her job requires her to write things which the host should talk about on TV. What kind of work does Kallen have?
A: She works as a scriptwriter. 

Whitney Houston's I Will Always Love You is one of the most famous love songs of all time. It showcased the singer's vocal ability, from her singing the soft and sentimental parts of the song to hitting the high notes flawlessly. The song is evaluated using which of the following criteria?
A: Voice quality 

Which of the following is a Sony proprietary format for compressed voice files?
A: dvf 

Which of the following is said to be the traditional animation?
A: Cel animation

John Lennon's Imagine became one of the most iconic songs of all time. It contains a strong message that urges listeners to imagine a world at peace, without the divisions caused by religion or race. This song is evaluated using which of the following criteria?
A: type of content

US President Donald Trump said during his campaign that "People are scared," referring to the growing number of Americans who are afraid of rising crime rate and terrorism in the country. It is the subtle use of this information in his speeches that helped him earn the trust of the voters. Trump likely used which of the following media manipulation techniques?
A: Fear mongering 

Which of the following statements is true?
A: Filipinos are avid television viewers. 

Which of the following brands made use of the color that represents Health?
A: Animal Planet 

Which of the following statements is true?
A: Themes of television shows can influence children as one of their constant source of entertainment. 

Which of the following is a characteristic of a fanzine?
A: all of the choices 

The Dragon Age series is among the top 3D videogames of today, thanks to its intricate character creation option, and immersive fantasy world complete with characters which you can interact with. The Dragon Age series is an example of which types of media?
A: Multimedia 

Which of the following is an example of a sculpture?
A: Guillermo Tolentino's Oblation 

What is the purpose of billboard and poster?
A: all of the choices

Which of the following is in charge of supervising and instructing the performers and hosts on how to act according to the script provided by the scriptwriter?
A: Director 

Which of the following statements is true?
A: The choice of subject will determine how the audience will react to the visual information presented 

The Yahoo logo is color purple. In the Color Emotion Guide, this symbolizes which of the following?
A: Creative  

The dishwashing soap brand Joy has been working with Michael V. in endorsing the product through creative and hilarious commercials. The effectivity of these in gathering brand exposure has earned Michael V. the position as a long time ambassador for Joy. This is an example of which media manipulation technique?
A: Celebrity Endorsements  

The earliest recorded existence of books is in the:
A: 1440s 

What do the slices of a pie chart show?
A: Comparison of each part and how much they contribute to form a whole 

According to the Color Emotion Guide of Daily Infographic, the color blue symbolizes the following except:
A: wise 

In the painting titled "The Parisian Life", the three gentlemen shown were said to be:
A: Juan Luna, Jose Rizal, and Ariston Bautista Lin 

Which of the following is true about zines?
A: It started sometime around 1930s among science fiction fans

_______________ is the degree to which someoneis socially accepted by peers.
Answer : Peer acceptance

Teens are fast learners and can ________ quickly to their environment. They can handle change well.
Answer : adapt

Adolescence is characterized by the struggle between to __________ and the need to belong. Answer: stand out 

Teens are susceptible to anxiety, eating disorders and __________.They are still learning to manage their emotions more maturely.
Answer : Depression

Teenagers tend to take ______ risk in the presence of their peers compared when they are alone.
Answer : more

Choose the correct answer from the list. You can only use each of the words once.

Routines and repeated behaviors are part of our ________.
Answer : Habits

By knowing ourselves, we learn to maximize our strengths and interact with others. These can lead to a more positive personal _________.
Answer : Growth

_____________ includes abilities and skills that a person shows a high level of proficiency. Answer :Strengths 

Your  _____________ is the combination of the characteristics or qualities that form an individual. It includes a range of personal qualities and traits.
Answer : Personality

Families, friends, peers and other people are few of the people we interact with.  These ___________ relationships can also affect our development.
Answer : Interpersonal

________________ of who we are, our strengths and limitations is essential to our growth. Answer :  Acceptance

Sometimes referred to as weaknesses, ____________ are skills and abilities that a person lack or needs to improve on.
Answer : Limitations

 _____________ is the time when physical and sexual characteristics change due to hormonal changes.
Answer : Puberty

The developmental stage between puberty and adulthood is _____________
Answer : Adolescence 

 Our ____________ experiences help shape our personality. It includes the unique and significant events and experiences from our childhood to the present moment.
Answer : Individual

It a process or act of natural growth.
Answer : Development

What can be inferred from this statement about holistic development ?

Holistic development is a process of self-actualization and learning that combines an individual's mental, physical, social, emotional and spiritual growth.
Answer :  Holistic development is the complete development of the whole person

It a process or act of natural growth.
Answer : development

A _________ is a daily record, usually private, especially of the writer's own experiences, observations, feelings, and attitudes.
Answer :Diary

Locus of control describes the level that individuals perceive control over their own behaviors and those which are external to themselves.

From this statement, we learn that impulsive actions that result to negative consequences should be accepted as inevitable and excusable.
Answer : False

_______________ is the practice of turning your attention to a single point of reference. It can involve focusing on the breath, on bodily sensations, or on a word or phrase.
Answer: Meditation

These activities can contribute to good physiological growth, except:

Answer: the cafeteria serving del\icious food that are high in sugar and fat that students love to eat

Low self-esteem is a _________ disorder. A person views him/herself as inadequate, unlovable, or incompetent. This results to negative thoughts, developing faulty assumptions and self-defeating behavior.
Answer: thinking




Choose the correct answer from the list.

You should know how to __________ your emotions, both the positive and negative ones.  Answer : Manage

Later as you venture into your career of choice, ____________ development will ultimately help you deal with the stress and rewards of having a career.
Answer : Professional

__________, journal and reflections are some activities you can do to know more about yourself.
Answer : Meditation 

Ultimately, you are in control your own ____________ growth and development.
Answer: Personal

Holistic development is geared towards developing the ________person.  It covers all aspects of development.
Answer : Whole

______________ skills helps us manage our emotions especially when handling our emotions and dealing with other people around us.
Answer : Interpersonal

We should address the needs of each aspect of our development to lead to a __________ personality.
Answer : Mature

Most people forget that their __________ is important.  We also need to take time to rest, relax and take care of our physical needs.
Answer : Health

A ____________ personality development program is one that address the physiological, cognitive, psychological, spiritual, and social development.
Answer : Successful 

If  you focus on your locus of control the less you become ___________.
Answer : Stressed

Jack failed his Math test again. When he was in elementary his mom used to be able to help him with his lesson. High school is different. They can't afford a tutor. He knew he needed to try to find a solution. He joined after-school remedial classes instead of playing basketball. He asked help from his classmates to understand the lesson.

What characteristic has Jack shown in this situation?
Answer : meet the demands of increasingly mature roles and responsibilities

Read and analyze the situation:

Ryan and James are brothers when they were kids when they fight their mother make face each other to apologize. As teens, they still fight but most of the time they try to handle it between them. They still ask for their mom's help when they think they can handle it.
Answer : resolve personal issues and personal conflicts

Read and analyze the situation:

Vivian feels left out. All her friends are interested in going out with friends and dating. Most of them are wearing make-up and stylish clothes just to go to the mall. She thinks that it does not suit her at all. She wants to be belong but she's not sure if she is ready.
Answer :  adjust to sexually maturing bodies and feelings

The following are concerns and issues that affect teenagers in terms of interpersonal relationship, except for:
Answer : career planning 

Choose the best solution in this situation:

Mary, Jane and Anna have been best friends since preschool. They do everything together, but Mary and Jane had a big fight. Now they don't even talk to each other. Anna feels torn between the two, when they asked her to choose between them to remain friends with.
Answer :  Explain that she does need to choose and offer to mediate to solve the issue between the two

Everything is doing it why shouldn't she. Lisa's friends are sneaking in alcoholic drinks in school to enjoy after school. She didn't like the taste, nor it's after effects. She wants out but she doesn't want to be alone. They keep on nagging her a kill joy and should live a little.

Which developmental task/skill does she need:

The correct answer is: form friendships that are mutually close and supportive

Which statements differentiates the words SYMPHATIZE and EMPHATIZE?

Answer: Sympathize means to feel the same as the other person, while to empathize means to understand the feelings of others and why they feel that way

Stella got a scholarship to study abroad for senior high school in America. She feels that it is a fantastic opportunity, however her parents think that she too young and America is too far. They insist that she should just stay. Stella offered her parents a way that they can reassure for her safety and activities through social media and online communication. She showed them the student support activities that the school has for their international students. She also recounted the times that she showed she can handles responsibility.
Answer: renegotiate relationships with adults in parenting roles

Mario was adopted as a child. When he found out, he rebelled and hated biological parents who gave him away. He felt unwanted. It was later on that he realized that he should have been more thankful instead to the adoptive parents that loved him.

This shows that he was able to:
Answer: established a positive view about his identity

Bullying is something hurtful and humiliating. It is __________, or not an accident.
Answer : Intentional

When you are making a _________ about someone else, imagine how you would feel if someone said that about you
Answer : Comment

A  person being bullied has the _____ to be safe.
Answer : right

Never _____ your passwords, private photos, or personal data online, not even with friends. Answer : Share

______________ is the use to technology in bullying which includes sending mean text messages, posting videos, stories, or photos that ridicule someone, and spreading rumors through social networking sites.
Answer : Cyberbullying

Bullying is different from the usual ____________ or conflict that occur between friends or classmates. 
Answer : Disagreements

________ before you post. If you’re upset, sad, or angry, wait to post or respond.
Answer : Think

Bullying can happen to ________. Bullying is about someone’s behavior. 
Answer : anyone

Students who are bullied may also have lower ___________ and less self-confidence.
Answer : Self-esteem

Adolescence are susceptible to the effects of bullying because of their need for _______________
Answer : social-acceptance

Adolescent should learn how to manage their ______ so they avoid anxiety and depression Answer : Emotions

There are two factors that affect a person development, nurture (environment) and __________ (genes, inherited traits).
Answer: nature

Adolescence is marked by physical, emotional and mental changes. Due to the________ changes.
Answer: hormonal

Lindy wants to attend a party this weekend but her examinations starts on Monday. She knows she needs to study but all her friends will be there. She thinks she will feel left out as everyone will talk about it.
Which statements accurately summarizes this situation?
Answer : Adolescents are beginning to enhance their decision-making skills.

______ is very important among adolescents. It addresses their strong need to belong.
Answer :  social acceptance

Boys and girls experience the same changes during adolescence 

Answer : False

The adolescent ________ is an early sign of maturation. It is the sudden increase in height. Answer : growth spurt

Adolescents often _______ in risky behavior. That may cause them injury or even death. Answer : Engage

One of the most important task in adolescence is the search for _______. They may try different roles that does meet the expectation of others.
Answer :  Identity

Most adolescents, learn to _______ their emotions as they reach maturity.
Answer : Manage

Teenagers need support and guidance from their family and other _______ groups.
Answer : Social

Conflicts between _______ and their teenage children can happen during the adolescent years. Answer : Parents

For most teenagers, ______ are more important to their family. Feeling they are the ones that understand them.
Answer : Peers

Adolescence is developmental stage where physical, psychological and emotional ________ happen.
Answer : Changes

Anxiety and __________ among teenagers. This can lead to self-destructive behaviors.
Answer : Depression

_________ from parents is crucial in helping adolescents develop and mature into adulthood. Answer : Guidance

Adolescents are too focused on their own feelings, thinking and interests. Sometimes it makes hard for them to _________ the point of view of others.
Answer : Understand

Choose the correct answer from the list.
The correct answer is: Later as you venture into your career of choice, ____________ development will ultimately help you deal with the stress and rewards of having a career. – Professional,

We should address the needs of each aspect of our development to lead to a __________ personality. – Mature,

Ultimately, you are in control your own ____________ growth and development. – Personal,

Most people forget that their __________ is important. We also need to take time to rest, relax and take care of our physical needs. – Health,

A ____________ personality development program is one that address the physiological, cognitive, psychological, spiritual, and social development. – Successful,

You should know how to __________ your emotions, both the positive and negative ones. – Manage

, ___________, journal and reflections are some activities you can do to know more about yourself. – Meditation,

Holistic development is geared towards developing the ________person. It covers all aspects of development. – Whole,

If you focus on your locus of control the less you become ___________. – Stressed,

______________ skills helps us manage our emotions especially when handling our emotions and dealing with other people around us. – Interpersonal

The following are concerns and issues that affect teenagers in terms of interpersonal relationship, except for:
Answer: career planning

Ryan and James are brothers when they were kids when they fight their mother make face each other to apologize. As teens, they still fight but most of the time they try to handle it between them. They still ask for their mom's help when they think they can handle it.
Answer: resolve personal issues and personal conflicts

Adolescence is characterized by the struggle between to __________ and the need to belong.
Answer: stand out

Jim's dad is an OFW. Due to recession in the Middle East, his father is now working with a significantly lower salary. He was the eldest of four children who are still studying.
Answer: Jim offered to be transferred to a good public school nearby and he plans to apply for a college scholarship in the future.

These activities can contribute to good physiological growth, except:
Answer: the cafeteria serving delicious food that are high in sugar and fat that students love to eat

The adolescent ________ is an early sign of maturation. It is the sudden increase in height.
Answer: growth spurt

 

The Department of Education implemented the School-Based Program that provides feeding programs that primarily aims to improve the nutritional status of the beneficiaries by at least 70% at the end of 120 days. It aims to increase classroom attendance by 85% and improve the children's health and nutritional values and behavior.
Answer: Learning and development is more than just meeting the academic needs of students.

Locus of control describes the level that individuals perceive control over their own behaviors and those which are external to themselves.
From this statement, we learn that impulsive actions that result to negative consequences should be accepted as inevitable and excusable.
Answer: 'False'.

Which statements differentiates the words SYMPHATIZE and EMPHATIZE?
Answer: Sympathize means to feel the same as the other person, while to empathize means to understand the feelings of others and why they feel that way

______ is very important among adolescents. It addresses their strong need to belong.
Answer: social acceptance

_____ during the adolescent years can bring physical, psychological changes.
Answer: Hormonal changes

_______________ is the practice of turning your attention to a single point of reference. It can involve focusing on the breath, on bodily sensations, or on a word or phrase.
Answer: Meditation

There are two factors that affect a person development, nurture (environment) and __________ (genes, inherited traits).
Answer: nature

Teenagers tend to take ______ risk in the presence of their peers compared when they are alone.
Answer: more

What can be inferred from this statement about holistic development ?

Holistic development is a process of self-actualization and learning that combines an individual's mental, physical, social, emotional and spiritual growth.
Answer: Holistic development is the complete development of the whole person

Teens are fast learners and can ________ quickly to their environment. They can handle change well.
Answer: adapt

Lindy wants to attend a party this weekend but her examinations starts on Monday. She knows she needs to study but all her friends will be there. She thinks she will feel left out as everyone will talk about it.
Which statements accurately summarizes this situation?
The correct answer is: Adolescents are beginning to enhance their decision-making skills.

Teens are susceptible to anxiety, eating disorders and __________.They are still learning to manage their emotions more maturely.
The correct answer is: depression

Mary, Jane and Anna have been best friends since preschool. They do everything together, but Mary and Jane had a big fight. Now they don't even talk to each other. Anna feels torn between the two, when they asked her to choose between them to remain friends with.
The correct answer is: Explain that she does need to choose and offer to mediate to solve the issue between the two

Most teenagers most likely try to fit in with their friends rather than experience ____________. It addresses their need to belong.
The correct answer is: social isolation

Low self-esteem is a _________ disorder. A person views him/herself as inadequate, unlovable, or incompetent. This results to negative thoughts, developing faulty assumptions and self-defeating behavior.
The correct answer is: thinking

Most teenagers would experience ___________, when they try distinct roles that may be different from what is expected of them. This is the time they try to figure out who they are.
The correct answer is: role confusion

Vivian feels left out. All her friends are interested in going out with friends and dating. Most of them are wearing make-up and stylish clothes just to go to the mall. She thinks that it does not suit her at all. She wants to be belong but she's not sure if she is ready.
The correct answer is: adjust to sexually maturing bodies and feelings

Mario was adopted as a child. When he found out, he rebelled and hated biological parents who gave him away. He felt unwanted. It was later on that he realized that he should have been more thankful instead to the adoptive parents that loved him.
The correct answer is: established a positive view about his identity

Boys and girls experience the same changes during adolescence
The correct answer is 'False'.

Puberty begins when the ____________ triggers the pituitary gland to release testosterone, estrogen and progesterone.
The correct answer is: hypothalamus

One of the most important task in adolescence is the search for ____. They try out different roles and personality until they find what suits them.
The correct answer is: Holistic development is the complete development of the whole person

Adolescent should learn how to manage their ______ so they avoid anxiety and depression
The correct answer is: emotions