Advertising

 Advertising

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This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
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After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
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In experimental test, it involves knowing consumer's views about the product or service.
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Post test is done before the campaign is sent to specific media.
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Question 1

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The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
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There are two types of stations that will sell you airtime: broadcast and ______________stations.
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Underline or _____________ which word you want to emphasized.
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Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
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The ______________ in the commercial is like the headline in a print ad.
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This test implies testing impact of advertising message after it is published.
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Question 19

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This test involves measuring clarity, content, believability, and action ability of the message.
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Question 18

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The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
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The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
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The media test involves measuring the clarity of the advertisement's message.
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The laboratory test is similar in conducting survey.
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This is done to measure the retention value of ad message.
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This is the ultimate aim of all marketing effort.
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Communication test measures advertising impact on sales volume.
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Question 11

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In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
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A field test does not use an artificial climate to ensure the credibility of the test.
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This test measures ability to communicate of the ad message.
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In this test, the consumers are asked to rate alternative advertisements.
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Question 7

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The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.

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Question 6

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In this test, the consumers are asked to view and listen to a portfolio of advertisements.
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This is conducted to assess the impact of advertisement on sales.
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This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
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The laboratory test is conducted in original setting.
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This is conducted in a controlled environment in a limited scale.
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Question 1

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A laboratory test has a limited scaled because of its controlled environment.
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Question 20

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Negotiation of airtime rates with television is straightforward.
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A simple ______________ is the page with the audio on one side and the video on the other.
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A clear ______________ motivates the listener to act.
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Question 17

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This is the time or any part of the time when a radio or television station is on the air.
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Question 16

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This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
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In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
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Question 14

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In writing a radio commercial, write for ____________, not viewers.
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For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
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Radio provides the highest volume of electronic media advertising.
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Question 11

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The size of the program's audience can matter based on its ________________.
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Question 10

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In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
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Most radio stations have _____________________or broadcast their programming online.
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Question 8

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Less is defiitely more when it comes to radio scripts.
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______________ funds may be provided by a manufacturer whose products the retailer sells.
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Television media does not give the audience visuals, just sound.
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Television is the oldest form of electronic media.
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To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
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The ______________ in the commercial is like the headline in a print ad.
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Question 1

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Words on a TV screen are called ___________ or CG for character generator.
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Radio is the most expensive advertising medium.
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This is a continuous measurement test.
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The best example of relationship marketing is _______________________________________________.
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The best advertising approach for chocolate is __________________________________________.
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The best advertising approach for red wine is __________________________________________.
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This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
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Citing a particular history is an example of ____________ style in copywriting.
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An example of social media advertisement is ___________________________________________.
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These are television and radio commercials.
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In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
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Question 20

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This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
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The best advertising approach for potato junk food is __________________________________________.

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This enhanced existing relationships with customers and improves customer's loyalty.
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This is conducted for a specific client to address the client's needs.
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This is employing sensible measure of memorability of advertisement.

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These are endorsing a product or service based on a first-hand experience.
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This is a single research study conducted by a research company with its result distributed to multiple companies.
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This is the one whom you wish to communicate your message.
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This includes web pages and social advertisement.
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This shows consumers the expected benefit by using a product or accessing a service.
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Question 41

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This is what you like the target audience to state after having been exposed to the communication.
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Question 42

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This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
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This can be in form of flyers, brochures, direct mail, and big board.
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This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
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This is the impression that you left on people after a first-hand experience.
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Question 49

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An example of cause marketing is ____________________________________________.
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The best advertising approach for private resort is __________________________________________.

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Question 49

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This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
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Layout is the idea that is created in such a way as to closely mimic the
final creation.
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The best advertising approach for minivan is __________________________________________.
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The best advertising approach for lingerie is __________________________________________.
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Question 45

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Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.

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Question 44

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Picture agencies may use watermarked photos for the creative brief.
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Question 43

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These are segment size measures, segment growth rate, and proportion of the overall market.
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Word of mouth is the best kind of advertisement because _______________________________________________.
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Question 41

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__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
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The copy is the model or replica built full-size before the actual advertisement or campaign.
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An example of digital advertising is ___________________________________.
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Question 38

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This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
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In creative strategy, this is the purpose for making the communication.
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__________ is a style in copywriting that used old words for recall.
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This is a one-on-one discussion with the respondents.
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__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
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Question 33

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In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
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This assumes that age groups vary in needs, which is likely in this market.
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Handling the customer's objections is telling them directly the reasons why they need the product.
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This is the imagery regarding the product or service like love, peace, or beauty.
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This is to provide either periodic or continuous in-market research monitoring a brand's performance.
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In creative process, this is the first phase and the hardest.
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This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
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An advertisement of coffee with no sugar is a copywriting style called "using without".
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This is good for eliminating advertisements that performed poorly.
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This is more direct and more capable to reach its target market faster.
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__________ is an indirect idea that you want the consumer to feel towards your product or service.
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An example of print paid commercial for candy is ___________________________________________.

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The sketch is when the idea rendered in the medium for sale, display, or reproduction.
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Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
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Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
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This is copywriting style by introducing something new.
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The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
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Using psychology is tapping to the audience's emotion.
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Some undercover advertisements are _______________________________________________.
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Pretesting is also known as ______________.
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__________ is endorsing a product or service based on a first-hand experience.
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An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
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__________ is conveying the message through jingle.
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An example of E-mail advertisement is ___________________________________________.
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In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
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The best advertising approach for beauty product is __________________________________________.
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This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
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Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
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An example of effective print advertisement is __________________________________________.
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This is the phase in which the idea you've been putting together sees the light of the day.
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This is copywriting style by giving a practice advice.
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__________ is using a friendly tone as style in writing a copy.
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This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
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These are the different techniques used in insuring the success of an advertisement.
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It's when you starts to evaluate the idea and determine whether it is good or bad.
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It is the idea that advertisers select for communicating the strategic message in a creative way.
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This is determining the effectiveness of a recent campaign or advertisement.
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These are the directions on the forms of the execution. These provided limits to what is acceptable.
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